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General Pants to launch line at MBFF Sydney
Jul '13
Global trend hunter General Pants Co. is kicking off this year’s official opening show at Mercedes-Benz Fashion Festival Sydney on the 21st August at 8.30pm.

Consumers will be the first to see supermodel Stef ‘Bambi’ Northwood Blyth’s debut collection B.BAM and other highly anticipated exclusive collaborations including a first look at Ksubi co-founder Dan Single’s new line DAAN, and more.

“I am super excited to launch my first solo range with General Pants at MBFF Sydney. I designed the collection based on what I would wear; the idea is to mix and match the pieces in the collection with your friends and to continually reinvent your look,” says Stef ‘Bambi’ Northwood Blyth.

“I never sit still, and DAAN is a slightly out of the box and very impatient version of me – this is what makes the collection so colourful. The collection came together by using what was in my mind, and I am looking forward to unveiling the collection at MBFF,” says Dan Single.

Exploding the General Pants retail experience in a global first, consumers will also have front row access to Design Director, Pip Edwards who will be curating all star denim brands, the FA$HION KILLA collection and new season trends.

“The General Pants team have been working really hard on creating new products and new collaborations, and we’re excited to be sharing this with the market,” says Craig King, CEO of General Pants Group.

“To make it more exciting for the consumer, attendees to the show will be able to shop our key looks from the runway live.”

General Pants Co

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