20 designers to display SS line at Montreal Fashion Week

The program for Wednesday, September 4 will be dedicated to a series of off-site events:

-  Cabinet Éphémère, a creators’ nomad boutique, is the first event for the general public produced by the Conseil des créateurs de mode du Québec. Taking place in the old Parisien movie theater, 20 creators will show their original artworks designed specifically for the event (from September 4-8).

- Old Montréal joins industry influencers to announce the FLASHMODE Old Montréal evening, presented by the Société de développement commercial du Vieux-Montréal (SDC).

The event will showcase the neighbourhood's fashion identity and its offer of Québécois design. Taking place at Auberge St-Gabriel, it will focus on creative performance, innovative design and local talent. Artistic direction: Dick Walsh. Participating boutiques:

-Boutique Denis Gagnon, Espace Pépin, Quai 417, PRFKT par Europa, Nu.I by Vickie,

- Boutique Anne de Shalla, Symbiose by hinda A., Studio Travis Taddeo.

- Cocktail 100% Mode by ELLE Québec in collaboration with CHANEL: an invitation-only event that will mark a collaboration between the magazine and the fashion house, featuring a performance from DJ Ève Salvail.

- Nelligan, Le Vaisseau d'or, a multidisciplinary exhibition where Yves Jean Lacasse and four local artists and craftsmen will pay tribute to the Quebec poet. The event will take place at the Maison de la culture Notre-Dame-de-Grâce.

-  As part of its day conferences, LaSalle College will welcome artistic director Annie Horth for a series on the industry's fashion icons.

MFW visitors will also have the oppotunity to enjoy the Clin d'oeil red carpet in collaboration with COVERGIRL and Pantene Pro-V.

“It’s a new start for MFW," said designer Christian Chenail. "I am very pleased to take part in a program that is inspiring and balanced."

"As the wind blows on fashion, as the water flows under the bridges of Montreal, years pass and creations do not look the same at fashion week in Montreal. The 25th edition is the best platform to showcase and promote our spring 2014 collection," said the Martin Lim duo.

Groupe Sensation Mode