Pure London hires designer to offer sensory experience

17 Sep '13

2 min read

Renowned interior designer Justin Southgate has been appointed to provide a stylish, sensory experience at the premier event for progressive fashion buyers, Pure London, which takes place from 9-11 February, 2014, at London Olympia.

Pure London signifies a return to its roots: where premium brands, emerging designers and trusted sector expertise are carefully selected to create a focused and inspirational buying experience.

Justin, founder of Southgate Design, has worked on a range of high-profile events including The Jewellery show Birmingham and was the interior designer on the early editions of Pure.

He will provide a creative ambiance conducive to buying for each of Pure London’s targeted sections1. His designs will also weave in trends from Pure London’s trend forecasting partner WGSN, which will provide a snapshot of predicted buying patterns in 2014.

Julie Driscoll, Portfolio Director of Fashion and Jewellery at Pure London’s parent company, i2i Events Group, said: “The expertise of Justin Southgate will be used to great effect in what is the unmissable calendar event for buyers. Justin’s creative flair will provide visitors with an inspirational buying experience.

“Pure is the recognised UK gateway to premium brands and Justin’s genius will offer brands an amazing back drop from which to present a collection creating the ultimate environment conducive to buying.”

High-profile brands that have already signed up to showcase at Pure London 2014 include Bitte kai Rand, Charli and Sam Ubhi.

Pure London provides all brands selected to exhibit with access to a large, powerful buyer base: over 12,000 fashion buyers attended Pure London in August this year, making it the UK’s largest trade event where over £152m of orders are placed at, or as a result of, the event.

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