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Menswear brand J.Hilburn to unveil first store in SoHo
Oct '13
J.Hilburn, the fastest growing luxury menswear brand, will unveil its first ever physical retail location, J.Hilburn: A Fortnight in SoHo, a temporary menswear experience store. Until now, J.Hilburn has sold exclusively online and through their direct sales model.

From October 9th through October 20th, customers will be invited to experience the brand like never before, in-person at the J.Hilburn pop-up shop in New York City's SoHo district.

Known for bringing effortless style directly to men at their home or office, J.Hilburn will spend a fortnight introducing New Yorkers to its beautiful custom, made-to-measure and ready-to-wear clothing and accessories.

Notably, J.Hilburn's trained Personal Stylists will be on hand to treat shoppers to a signature custom fitting and help them find the perfect items to match their lifestyle and personality, creating a truly personalized experience.

"The J.Hilburn experience has always been a unique blend of the personal offline interaction and e-commerce, with the goal of making everything about shopping better for men," said Veeral Rathod, J.Hilburn co-founder and CEO. "For two weeks, we're bringing this to life in New York City and creating the ultimate menswear experience. We hope customers will come in, get inspired, maybe get a fitting, and leave with a greater appreciation of their own personal style."

As part of the two-week affair, J.Hilburn has partnered with Homepolish, a New York-based interior design company that, like J.Hilburn, is bringing luxury within reach. Homepolish designers help customers bring their dream design to life in their home or office, and for the first time the company will be creating a one-of-a-kind retail space and menswear haven for A Fortnight in SoHo. Homepolish will be working exclusively with vintage furniture retailer Krrb, and display items will be available for sale on location.

"We're creating a space that showcases the clothing first and foremost -- a space that functions like a canvas where the fine details recede and allow the clothes to shine," said Homepolish designer Katie Li. "For materials, we selected pieces that hint to the collection's manufacturing process and echo the home of the J.Hilburn man," added co-designer Lorenzo Cota.


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