KhawlaWRoadha unveils A/W'13 'Adrenaline' line

14 Oct '13
2 min read

KhawlaWRoadha, a fashion brand by Emarati designer sisters Khawla and Roadha Bin Khediya, announced the launch of the Autumn/ Winter Collection 2013. Titled “Adrenaline”, the collection is a flamboyant visual of the designers’ individual styles and comprises of 17 designs.

Using cotton, sports jersey, cotton jersey and chiffon, the collection is a mix of pants, tops, jackets, short and long fitted and loose dresses, tank tops, hoody, sports pants, t shirts plus limited edition for men. The digital designs and prints used in the entire collection was inspired by the younger designer Roadha’s recent paintings - the pulsating and flamboyant roller coasters.

“This collection is very personal as it incorporates not just our individual styles but the vibrant and colourful rollercoaster art work by Roadha. Digitally printed, this rollercoaster pattern is a reflection of our attitude towards fashion; unpredictable and fun. We wanted to add a summer feel to this winter collection so we mixed colours and summer hues to every piece. We wanted to stay away from the cliché winter colours. We have also introduced a limited collection for men and we can’t wait to see how this collection will be perceived in the Middle East”, stated the sisters.

The young Emirati sisters made their debut with the Dolls collection earlier this year followed by the Ramadan collection with innovative set of designs and styles that were unique to their style. Both collections received tremendous feedback across the UAE, Saudi Arabia and Qatar.

KhawlaWRoadha

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