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Portugal Fashion to show SS line under 'Abstrart' theme
Nov '13
Under theme "Abstrart", the 33rd edition of Portugal Fashion presents the collections for Spring/Summer 2014. The event started in Lisbon on October 23rd and continued in Porto on the 24th, 25th and 26th of that same month.

The intention of this theme was to celebrate the artistic abstractionism in fashion, with all that it represents in terms of subversion of formal relations between colours, lines and surfaces. As in art, this escape from the reality of things produces fashion creations of great aesthetic value and causes a break from established canons.

The celebration of “Abstrart" took place in the relationship between the runway and the various spaces where it was set up. On the 23rd, in Lisbon, the 33rd Portugal Fashion started with fashion shows by young designers of the “BLOOM” project (young designers for the future) Andreia Lexim and Gonçalo Páscoa,

O Simone and João Melo Costa. Catwalk that was celebrated at a really surprising and avant-garde location: the Cais do Sodré underground station, an eminently urban and plastic scenario.

Inaugurated in 1998, the station was also enriched by the plastic intervention of António Dacosta, surrealist and later abstract painter. Note also that in this same place of great aesthetic involvement, the Storytailors fashion show took place, a brand which collections are in many cases inspired by popular fables.

On the same 23rd of Otober in Lisboa –although the persistent and intense rain- the great architectural and aesthetic symbolism of the botanic park “Estufa Fria” in Lisbon was the incredible location for the next shows.

There, the nave designed by Edgar Cardoso, hosted the two fashion shows that completed this first day of the 33rd Portugal Fashion edition: TMCollection, under the creative direction of Teresa Martins –with its poetical and modern way of using ethnic roots of several folks-. And, on the other hand, the collection of the master designers duo Alves/Gonçalves, who showed once again their refined and exquisite proposals in haute-couture.

On the next day, PORTUGAL FASHION continued the evocation of the theme "Abstrart" with the shows in Porto, at its usual location: the monumental “Alfándega” (formerly, Porto´s harbour customs building) which was worked on by architect Eduardo Souto de Moura in the 1990s.

The surprising scenography for this edition of PORTUGAL FASHION was, as usual, designed by interior designer Paulo Lobo. For the various areas related to the event (catwalk, downstage, lounge spaces, etc.), a scenario was idealized, built with recycled materials, painted by art students using only the colours of the poster of this edition of Portugal Fashion. This recycled material thus becomes also an art installation, accentuating the aesthetic context in which the event takes place.

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