United Kingdom : Shopcade to host roving project during London Fashion Week

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Shopcade to host roving project during London Fashion Week

23
Jan '14

Shopcade will host a roving London Fashion Week project this Autumn/Winter 2014. Targeting the young, fashion-conscious consumer, Shopcade is the social shopping app that keeps users up to speed on the latest fashion styles, trends and deals in one place; facilitating the discovery, shopping and sharing of products online.

With over 600,000 active consumers flicking through over 150,000 high street brands daily (such as Topshop, ASOS and Urban Outfitters), Shopcade is the place fashion loving shoppers go to get their “daily fashion fix”.

This February, Shopcade will celebrate London Fashion Week by hitting the road. Parking up in prime locations near Somerset House and the Freemasons’ Hall, the Shopcade ‘mobile party’ will serve as a place for press, buyers, bloggers and more to hang out, grab a cocktail, conduct an interview and be street-chic’ed.

There will be DJ sets from a selection of the fashion industry’s favourite musical powerhouses, a photo area for red carpet-style sessions, special appearances from celebrity guests, a complementary bar and a relaxed lounge space. The roaming event will also house space for interviews and mini-makeovers.

To celebrate London Fashion Week and Shopcade’s social shopping app, the company will also be working with one of London's brightest creatives in a signature t-shirt collaboration, retailed exclusively by Shopcade.

Shopcade

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