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Pure London to show latest range from 1000 fashion brands
Feb '14
Pure London, organised by i2i Events Group, will open its doors next weekend for the 35th season, housing the latest collections from over 1,000 fashion, accessory and footwear brands. Key trends will be demonstrated in daily catwalks across two stages at London Olympia, alongside a packed seminar programme to help buyers for the season ahead.
Speakers from all areas of the industry will occupy the Grand Hall and National Hall stages across the three days of the show, including successful retailers, brand directors, stylists and visual merchandisers.
WGSN will return to the show, providing trend forecasts each morning at 11:45 on the Grand Hall Stage, advising buyers on the colours, styles and shapes to look out for in autumn winter ’14.
Highlights for the first day of the show include Kate Nightingale’s session at 12:40pm on boosting the customer experience. Founder of Style Psychology, Nightingale will share her top 10 tips to increase sales, such as using interior design and quality communication to enhance the in-store atmosphere and, in turn, improve revenue.
At 3pm, Fashion Writer and TV Presenter Antonia O’Brien will share a conversation with Deryane Tadd, Owner of award-winning indie The Dressing Room, about running a successful independent store.
Other seminars on Sunday 9th February include a beginners guide to ecommerce with Damian Scarlett, Founder of Jellywall; an insight towards visual merchandising and commercial awareness with Hannah Price, Visual Merchandiser at Arcadia; and a case study on social media success with Rowena Howie, Owner of Revival Retro.
There will also be a panel discussion at 12:45pm on the National Hall Stage, chaired by Paul Sheehy, Founder of Folk Digital, who will engage with the dos and don’ts of digital marketing. The panel will include: Emma Watkinson, CEO and Founder of; Rick Middleton, Specialist SEO; and Becky Campbell, Managing Director of Reflect Digital.
Offering stylish solutions for dressing all body types, Anna De Vere, Director of Corporate and Retail Training Development at Colour Me Beautiful, will reveal the best ways to enhance your figure and personality in a session on the second day of the show at 12:35pm on the Grand Hall Stage. De Vere will hold a second session on the final day of the show centred upon buying complementary colours that will improve the customer experience.

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