United Kingdom : Burberry reveals 'The Bloomsbury Girls' A/W14 collection

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Burberry reveals 'The Bloomsbury Girls' A/W14 collection

20
Feb '14

Burberry revealed the Burberry Prorsum womenswear Autumn/Winter 2014 collection - The Bloomsbury Girls. The collection takes creative inspiration from the British decorative art of the Bloomsbury set and Charleston, the country home and meeting place for the writers, painters and intellectuals who formed the group.

The show marks the start of a partnership with the Charleston Trust, on a project to help protect the creative and cultural heritage of Charleston for the public.

Guests included musicians Harry Styles, Tinie Tempah, Laura Mvula, Lianne La Havas, actors Bradley Cooper, Naomie Harris, Felicity Jones, Melanie Laurent, Daniel Bru¨hl, Jamie Campbell Bower, Angelababy, Carina Lau, Guey Lun-Mei, Kangana Ranaut, Beren Saat, film producers Harvey Weinstein, Mohammed Al Turki, photographer Mario Testino, digital leaders and entrepreneurs SY Lau (Tencent Group, parent company of WeChat), Mira Duma, media personalities Greg James, Cat Deeley, Olivia Palermo, Poppy Delevingne and Felicitas Rombold. Models walking the show included Suki Waterhouse, Cara Delevingne, Jean Campbell, Malaika Firth, Neelam Johal, Matilda Lowther, Jourdan Dunn, Charlotte Wiggins, Edie Campbell, Sung Hee Kim and Xiao Wen Ju.

Announcing WeChat innovation partnership

The show marks the start of an innovation partnership between Burberry and WeChat (part of Tencent Group), which will see a series of creative collaborations and platform firsts throughout 2014. The first initiative of the collaboration begins tomorrow, with the most personalised social show experience to date.

On the Burberry WeChat platform, followers will be able to instantly personalise a digital version of the Runway Made to Order plaques with their name in either English or Chinese characters, as well as unlocking WeChat-only audio on the inspiration and details of key runway looks. Users can also follow show guests, including Angelababy, throughout their experience, receiving exclusive imagery, audio and text messages.

Runway made to order

Key ready-to-wear including personalised ponchos, accessories and the Autumn/Winter 2014 Burberry Nails collection are now available to purchase on Burberry.com until 3 March. Exclusive hand-painted pieces from the runway will be hand-made to order and can be personalised with a name or initials for delivery in nine weeks – allowing customers worldwide to be the first to own one-off pieces from next season’s collection.

Burberry

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