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NatWest UKFT Awards invites public voting for first time
Mar '14
For the first time ever, the public are invited to vote for the year’s most exciting designer collaboration at the upcoming NatWest UK Fashion & Textile Awards, hosted by The UK Fashion and Textile Association (UKFT) in partnership with leading style website MyDaily. 
The shortlist for the new MyDaily UKFT Designer Collaboration Award includes Eudon Choi for River Island, Isabel Marant for H&M, Liberty X Nike, Oscar de la Renta for The Outnet and Meadham Kirchhoff for Topshop.
Now a permanent fixture on the high street and online, the designer collaboration has been a phenomenon for brands, retailers and consumers alike. As the official media partner for the must-attend red carpet event, MyDaily’s readers can now vote for their favourite designer collaboration at www.mydaily.co.uk until the 31st March 2014.
From Isabel Marant’s sell-out collection for H&M, to Eudon Choi’s debut line for River Island Design Forum and Oscar de la Renta’s super feminine creations for The Outnet, the handpicked shortlist represents the most innovative and talked about collaborations of the year.
Attracting a stellar line-up of industry influencers, fashion designers and A-list celebrities, the Natwest UK & Fashion & Textile Awards is a true celebration of great British fashion. 
Hosted on the 22nd May 2014 at East London’s iconic Tobacco Dock, Britain’s hottest designers, brands and retailers will battle it out for the coveted awards across a range of categories including The NatWest UKFT Outstanding Achievement Award, UKFT Rise Award for emerging design talent, and the newly launched MyDaily UKFT Designer Collaboration Award.


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