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Bangalore software firm forays into luxury brand retailing
Mar '14
Can you imagine a connection between a software firm and managing a luxury brand store? But having inherited interest in fine living, it was easy for Vatsal Poddar to bridge the gap between the two.

Bangalore-based software company, Unilog Content Solutions has made its foray into luxury retail through Fervour – a high street store which has licensed several luxury and fashion brands like DSquared2, Nina Ricci, Iceberg, Christian Lacroix and Frankie Morello.

Vatsal Poddar who is co-founder at Unilog Content Solutions and also a fifth-generation serial entrepreneur, grew up in a family appreciating the nuances of fine living, which mainly drew him to setting up a store selling high-end luxury goods.

“During overseas travels, I got exposed to various global luxury brands which were not available in India, which in turn led to the idea of offering these brands to Indian luxury brands consumers, who would appreciate them being made available in their own country”, Vatsal Poddar told fibre2fashion.

His first foray in to luxury retailing began with setting up - CRISP, a concept store in a high-end shopping district of Bangalore, which sells around 30 luxury and fashion brands. Success of this store led to the latest initiative – Fervour.

In Fervour, he bagged exclusive licensing rights to five major Milan and Paris based very high-end luxury brands - DSquared2, Nina Ricci, Iceberg, Christian Lacroix and Frankie Morello,. “We also plan to introduce the fall/winter collection of Paul & Joe and Marc Jacobs sometime in August”, he informed.

Revealing his future plans, Vatsal Poddar said, “We plan to expand to Hyderabad and Chennai in the first phase as these markets with a large number of high net worth individuals still have an unmet demand for these products. We later plan to go pan India with Mumbai, New Delhi and Kolkata”.

The present Fervour store size is around 2000 sq feet and those which are going to be set up in the future will also range between 2000-3000 sq feet.

Mr Poddar concludes by explaining, “Selling luxury goods involves lots of personalization and creating an out-of-the-ordinary experience for the high-net worth luxury goods consumer, that cannot be created in a very large format store.”   

Fibre2fashion News Desk - India

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