>>
Home / Knowledge / News / Fashion / Bangalore software firm forays into luxury brand retailing
Bangalore software firm forays into luxury brand retailing
12
Mar '14
Can you imagine a connection between a software firm and managing a luxury brand store? But having inherited interest in fine living, it was easy for Vatsal Poddar to bridge the gap between the two.

Bangalore-based software company, Unilog Content Solutions has made its foray into luxury retail through Fervour – a high street store which has licensed several luxury and fashion brands like DSquared2, Nina Ricci, Iceberg, Christian Lacroix and Frankie Morello.

Vatsal Poddar who is co-founder at Unilog Content Solutions and also a fifth-generation serial entrepreneur, grew up in a family appreciating the nuances of fine living, which mainly drew him to setting up a store selling high-end luxury goods.

“During overseas travels, I got exposed to various global luxury brands which were not available in India, which in turn led to the idea of offering these brands to Indian luxury brands consumers, who would appreciate them being made available in their own country”, Vatsal Poddar told fibre2fashion.

His first foray in to luxury retailing began with setting up - CRISP, a concept store in a high-end shopping district of Bangalore, which sells around 30 luxury and fashion brands. Success of this store led to the latest initiative – Fervour.

In Fervour, he bagged exclusive licensing rights to five major Milan and Paris based very high-end luxury brands - DSquared2, Nina Ricci, Iceberg, Christian Lacroix and Frankie Morello,. “We also plan to introduce the fall/winter collection of Paul & Joe and Marc Jacobs sometime in August”, he informed.

Revealing his future plans, Vatsal Poddar said, “We plan to expand to Hyderabad and Chennai in the first phase as these markets with a large number of high net worth individuals still have an unmet demand for these products. We later plan to go pan India with Mumbai, New Delhi and Kolkata”.

The present Fervour store size is around 2000 sq feet and those which are going to be set up in the future will also range between 2000-3000 sq feet.

Mr Poddar concludes by explaining, “Selling luxury goods involves lots of personalization and creating an out-of-the-ordinary experience for the high-net worth luxury goods consumer, that cannot be created in a very large format store.”   
 

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 28th May 2022

US economy, manufacturing expected to expand in 2022: ISM

The US economy will continue to expand for the rest of this year, the ...

Pic: 123rf.com

Apparel/Garments | On 28th May 2022

Sri Lanka’s garment exports up 11.6% at $1.36 bn in Jan-Mar 2022

Garment exports from Sri Lanka stood at $1360.6 million in...

Pic: The Nordic Swan Ecolabel

Textiles | On 28th May 2022

Nordic Swan Ecolabel launches new requirements for clothes, textiles

The Nordic Swan Ecolabel, the official ecolabel of the Nordic...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

Textile Industry, Head honchos

Textile Industry
Head honchos

Hopeful that issue will be resolved by first half of 2022

Ishak Aydin Ozturk,

Ishak Aydin Ozturk

<font face="Calibri, sans-serif">Innovative pioneer in textile production, ...

Liivika Lapp,

Liivika Lapp

Baltika Group, founded in 1928, is the leading fashion brand house in the...

Atul Ganatra,

Atul Ganatra

<div>Engaged in providing a wide range of services to the entire cotton...

Claudio Fracasso, FARÈ

Claudio Fracasso
FARÈ

Since 1970, Italy-based company FARÈ has been designing and manufacturing...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Seth Casden, Hologenix

Seth Casden
Hologenix

Hologenix is a material sciences company dedicated to developing products...

Paul Gaudio, Brand - Unless

Paul Gaudio
Brand - Unless

Former global creative director of Adidas and current Co-founder of...

Bani Pasricha,  Label - Bani Pasricha

Bani Pasricha
Label - Bani Pasricha

An Indian fashion-designer and a recipient of one of the most prestigious...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

GERBER TECHNOLOGY LTD.
IDH – The Sustainable Trade Initiative
Taiwan Textile Federation (TTF)
FULGAR SpA
Gokaldas Exports Limited
Bluestem Global Sourcing Limited
Kern – Liebers Textile
Boardriders Asia Sourcing Limited
Hirdaramani International Export Private Limited
Thai Trade Center
VNU Exhibitions Asia
Abit
IFF Media Ag - International Media Services
Page Industries Limited (Bangalore)
Infor (Hong Kong) Limited
Seasalt Limited
Esprit Europe Services GmbH
TESTEX AG, Swiss Textile Testing Institute
Inter Expo Center Ltd.
Coats Digital Limited
Decathlon
Etam Group Strategy Hong Kong Limited
BTC Textiles LLC
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Istanbul Fuarcilik A.S.
Karl Mayer Textilmaschinenfabrik GmbH
TESCO INTERNATIONAL SOURCING LIMITED
USTER
Applied DNA Sciences Inc
The LYCRA Company Singapore  Pte. Ltd
Groz-Beckert East Asia LLP
International Sourcing Expo Australia
T.T. Limited
NV Michel Van de Wiele
Varner AS Retail
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Helly Hansen Far East Ltd
Huntsman (Singapore) Pte Ltd
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Grasim Industries Limited
TÜYAP IHTISAS FUARLARI A.S.
LC Waikiki
Tradewind International Servicing
Calvin Klein
APLF Limited
Aquarelle Clothing Limited
Lacoste (Wanchai)
Arvind Limited
Datatex Consulting Srl
Desigual - ABASIC, S.A.
Color Service s.r.l.
Chori Company Limited
Sportswear Company Spa
Zünd Systemtechnik AG
The Top Form Brassiere Manufacturing Company Limited
Landmark Group
John Varvatos
Brandix Lanka Limited
CSGIA(China Screen Printing & Graphic Imaging Association)
Rosset ;& Cia Limited
Jindal Worldwide Limited
Centric Software
International Textile Manufacturers Federation
Tchibo GmbH
Weitmann & Konrad GmbH & Co. KG
Bluesign Technologies Ag
Stahl Holdings B.V.,
Cat Tuong Real Estate Group Joint Stock Company
UBM China (Shanghai)
Alison Hayes Romania
Rayonese Textile Inc., Division de Culp Inc.
Sainsbury's Argos Asia Limited
FESPA (Reigate)
DyStar India Pvt. Ltd
Tory Burch Hong Kong Ltd
Lululemon Athletica Inc
Guess Europe Sagl,
Palexpo SA
G.A.S. unternehmenskommunikation gmbh
Shima Seiki Mfg. Ltd.
Splash
N9 World Technologies Private Limited
Permoda(Koaj/Armi/Pronto/Bkul)
Rieter India Private Limited
Amazon China
Copenhagen Fashion Summit
DuPont de Nemours, Inc.,
Aleph Srl
X-Rite Asia Pacific Limited (HK)
Lisa S.P.A.
COTTON COUNCIL INTERNATIONAL
BTSR International S.P.A.
J ;& P Coats
Lottmann Communications
Italian Trade Commission
Babyshop
Eastman Chemical Company
KAS Direct Sourcing
Mesdan SPA
Gap International Sourcing Limited
Datacolor AG Europe
Loris Bellini S.r.l.
Indofil Industries Limited - Specialty & Performance Chemicals Division
Midas Clothing Limited
Woolmark Services India Pvt. Ltd.
Colours India Inc
Phong Phu international JSC (PPJ)
Vianney Textil Hogar S.A. De C.V.
SHAHI Exports Pvt Ltd
The LYCRA Company Singapore  Pte. Ltd
Indo Tex
Walmart
Hela Clothing Pvt Ltd
China World International Exhibition Company Limited
BIMBA ;& LOLA SL
GIOVANNI BOZZETTO S.p.A.
Restoque S.A.
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
G-Star Raw C.V.
Thermore (Far East) Ltd.
Reiter India Private Limited
H. Stoll AG & Company KG
Tuyap Tum Fuarcilik Yapim A.S.
Alix Partners
Saurer Textile Solutions Pvt. Ltd.
EUROVET ASIA LTD
Chico’ FAS
Messe Frankfurt Exhibition GmbH
Target Corporation (MN)
Haelixa AG
Recron Polyester from Reliance Industries Limited
ITMA Services Pte Ltd
TEXVALLEY MARKET LIMITED
BIANCA
Gloria Jeans
Asos
Equinox Impex India
Under Armour Global Sourcing Ltd
Pt. Peraga Nusantara Jaya Sakti
Tommy Hilfiger
Lenzing Aktiengesellschaft
CGS Inc.
Lenzing Aktiengesellschaft - India
Shanghai  Aige Exhibition Service Co., Ltd
Nandan Denim Limited
Officina Meccanica Dora Enrico Srl
Kornit Digital Asia Pacific Ltd
PVH Corporation
Benetton Group
Flainox S.r.l.
Mayer & Cie. GmbH & Co. KG
IKEA of Sweden AB
Brückner Trockentechnik GmbH & Co. KG
Jiangsu Yingyang Nonwoven Machinery Company Limited
Green Fibre
Puma
Lectra Technologies India Pvt Ltd.
Performance Days
C;&A Sourcing International Ltd
K AND D ITMACH EXPOSITIONS LLP
Dow Silicones Corporation
MAS Active / MAS Kreeda / MAS Bodyline
Comasia Limited
JES MEDIA, INC
Gatsby Africa
Eurofins BLC Leather Technology Centre Ltd
EPCH
ZAITEX spa
SYNERGIES HONG KONG LIMITED
Recron Polyester from Reliance Industries Limited
Vardhman Textile Ltd
Lifestyle
EMBEE CORPORATION
OVS Hong Kong Sourcing Ltd.
NITI Aayog
Xtema - Thomas Lebherz Textilmaschinen
Sportmaster Ltd.
GHCL LIMITED
KIABI
Sateri (Jiujiang) Fiber Co.,Ltd
Maceton Limited
Truetzschler India Private Limited
Marzoli Machines Textile s.r.l.
Messe Duesseldorf
Newtech Textile Technology Development (Shanghai) Company Limited
Itema Weaving (India) Private Limited
Aramark Uniform ;& Career Apparel, LLC
Groz-Beckert KG
H;&M Hennes ;& Mauritz (Far East) Ltd
Thai Acrylic Fibre Company Limited
Savio Macchine Tessili S.P.A.
Nihalani Events Management
IIGM Private Limited
BRINKMANN GMBH
THE BOMBAY DYEING ;& MFG.CO. LTD
Zydex Industries
Meera Dyestuff Industries

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search