India : Flying Machine unveils old school inspired fashion line

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Flying Machine unveils old school inspired fashion line

22
Mar '14

India’s first home-bred denim brand, Flying Machine has launched its Spring Summer 2014 collection across stores nationwide. Staying on top of current youth trends as always, this summer the brand turned to old school inspirations to create new cool expressions in fashion.

The design themes `70s Allure' and ‘Brando Band’ include the latest and trendiest in Denim innovations along with a wide range of nostalgic yet contemporary street styles for young shoppers to indulge in. From sun, sand and surfing to trippy bike rides through rugged, sun-kissed outdoors, Flying Machine’s Spring Summer apparel celebrates not just the youngster’s trendy looks, but also his cool new way of life.

Collection Inspirations

70s Allure:A 1970s outlook is revived, evolving to reflect a casual life and joy in everyday things. The modern world is seen through the Rose-tinted glasses evoking nostalgia and retro vacation trends. The beautiful Californian sunshine recalls free love and hippy attitude of the 70s. Mixing vintage with the new creates a sense of authenticity. The collection features Graphics on the T-shirts with the Instagram feel, Hawaiian print & Camo prints on T-shirts, Shirts and shorts too.

Brando Band: 1950sgarage style, biker spirit and shades of contemporary cinema. Here racer- inspired graphic features ride pillion withcolors of yesteryear biking gear. Elements of genuine denimwearlike the railroad, dock workwear and overalls in biker blues take center-stage. The collection also features racer graphic prints on T-shirts, washed and rugged denim jeans.

About Flying Machine

Owned by Arvind Lifestyle Brands Ltd., Flying Machine is India's first home bred denim brand. Launched in 1980, the brand was the first amongst the first in its category to introduce authentic details, original graphics, first in class urban innovation and true Italian styling to achieve cult status over the next ten years.

About Arvind Lifestyle Brands Ltd

Arvind Lifestyle Brands Ltd has been a pioneer in bringing international brands to India. The company has licensing relationships with many international Brands including U.S. POLO ASSN., Gant, Arrow, Izod, Nautica, Elle, Ed Hardy, Hanes, Cherokee, Mossimo and Geoffrey Beene. Arvind also has a portfolio of 12 of its own brands. Arvind also runs the India retail operations of British retailers Debenhams and Next. Arvind has a JV with Tommy Hilfiger for the Tommy Hilfiger business in India. It also runs India’s largest value retail chain, Megamart.

Flying Machine

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