>>
Home / Knowledge / News / Fashion / Namrata's 'elecTRON' spell bounds WIFW Finale audience
Namrata's 'elecTRON' spell bounds WIFW Finale audience
31
Mar '14
The Wills Lifestyle Grand Finale by Namrata Joshipura inspired by the next revolution in human science concluded the Autumn Winter edition of Asia’s premiere fashion & trade event Wills Lifestyle India Fashion Week in New Delhi at Pragati Maidan. 
 
ITC’s premium lifestyle brand Wills Lifestyle marked its successful collaboration with the acclaimed designer by presenting a spectacular Grand Finale. A striking amalgamation of futuristic designs and a dramatic show, the Finale impressed the audience with fascinating elements of grandeur.
 
The Grand Finale opened with a high-octane light driven show making quite an impression. The set up was dramatic with a LED lit ramp, creating a special experience for the audience. Kick starting the show was an impressive live music presentation that gave way to models sashaying down in striking avant-garde designs rooted in bold, dramatic silhouettes. The highlight of the show was the dance performance by artists in reflective suits that were engineered to befit the theme of the collection.
 
Speaking on the occasion, Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business said, “The Wills Lifestyle Grand Finale has always set new benchmarks in terms of presenting the best of Indian fashion. The Grand Finale was truly spectacular! Our partnership with Namrata Joshipura extends beyond the ramp. We have tied up with Namrata to co-create an exclusive collection for the Wills lifestyle stores which will be retailed under the Wills Signature brand.”
 
Presenting a truly contemporary, chic and glamorous range for the dynamic women, Namrata’s collection named ‘elecTRON’ was inspired by brain mapping, genome decoding…the future! The cyber punk girl and her tribe has moved to the next evolutionary stage, distilled down to a collection of data points. 
 
It is a collage of thoughts and feelings that have become contemporary now with patterns from artificial intelligence, brain mapping and neural patterns being an important element.  In the creative process, new techniques were used to control surfaces. 
 
Texturing was used as embellishment, leather palettes were created and twisted fabrics were woven into surfaces. The signature silhouettes were represented with long and short dresses, body suits, shorts and jackets. There was an innovative use of color with strong expressions contrasted with beautiful embellishments.
 
A delighted Namrata Joshipura said, “I am honored to be the Grand Finale Designer at the Wills Lifestyle India Fashion week. I have had a long association with Wills Lifestyle and FDCI. The Grand Finale show was a pleasure to conceive and I am grateful for the enthusiastic support received from the Wills Lifestyle & FDCI team. I also look forward to having my range at Wills Lifestyle stores."
 
The audience at the Wills Lifestyle Grand Finale were left spell bound as they witnessed a remarkable show by Namrata Joshipura!
 

WIFW


Must ReadView All

Pic: Shutterstock

Textiles | On 28th May 2022

US economy, manufacturing expected to expand in 2022: ISM

The US economy will continue to expand for the rest of this year, the ...

Pic: 123rf.com

Apparel/Garments | On 28th May 2022

Sri Lanka’s garment exports up 11.6% at $1.36 bn in Jan-Mar 2022

Garment exports from Sri Lanka stood at $1360.6 million in...

Pic: The Nordic Swan Ecolabel

Textiles | On 28th May 2022

Nordic Swan Ecolabel launches new requirements for clothes, textiles

The Nordic Swan Ecolabel, the official ecolabel of the Nordic...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Uniform designing is a numbers game

Textile Industry, Head honchos

Textile Industry
Head honchos

Trainers faced immense challenges as most were not tech-savvy

Textile Industry, Head honchos

Textile Industry
Head honchos

Hopeful that issue will be resolved by first half of 2022

Akram Tariq Khan,

Akram Tariq Khan

E-commerce brand YourLibaas meaning "garment or attire" in Udru, was...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Hannes Schoenegger,

Hannes Schoenegger

Bananatex is the world’s first durable, technical fabric made purely from...

Francesco Vergentini, A.Celli Nonwovens

Francesco Vergentini
A.Celli Nonwovens

A.Celli Nonwovens offers a complete range of rewinders and rewinders...

Syed Ali, MMS Nonwoven

Syed Ali
MMS Nonwoven

Located in JAFZA, Jebel Ali, Dubai, United Arab Emirates, MMS Nonwoven is...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Bav Tailor, Label Bav Tailor

Bav Tailor
Label Bav Tailor

Born in London and Indian by origin, <b>Bav Tailor </b>is the Founder of...

Sarah & Sandeep Gonsalves, Label - Sarah & Sandeep

Sarah & Sandeep Gonsalves
Label - Sarah & Sandeep

Sarah &amp; Sandeep is a luxury designer label synonymous with a...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Under Armour Global Sourcing Ltd
Lenzing Aktiengesellschaft
BTC Textiles LLC
GHCL LIMITED
Xtema - Thomas Lebherz Textilmaschinen
Groz-Beckert East Asia LLP
Hela Clothing Pvt Ltd
Kern – Liebers Textile
Performance Days
Datacolor AG Europe
Desigual - ABASIC, S.A.
Lisa S.P.A.
J ;& P Coats
Benetton Group
Jiangsu Yingyang Nonwoven Machinery Company Limited
Karl Mayer Textilmaschinenfabrik GmbH
China World International Exhibition Company Limited
Aquarelle Clothing Limited
Puma
International Sourcing Expo Australia
Datatex Consulting Srl
Thai Acrylic Fibre Company Limited
Tory Burch Hong Kong Ltd
Bluestem Global Sourcing Limited
TÜYAP IHTISAS FUARLARI A.S.
Groz-Beckert KG
Seasalt Limited
BIMBA ;& LOLA SL
X-Rite Asia Pacific Limited (HK)
Walmart
Esprit Europe Services GmbH
KAS Direct Sourcing
IIGM Private Limited
Calvin Klein
Amazon China
Eurofins BLC Leather Technology Centre Ltd
EMBEE CORPORATION
SHAHI Exports Pvt Ltd
BIANCA
DuPont de Nemours, Inc.,
Bluesign Technologies Ag
JES MEDIA, INC
Abit
PVH Corporation
Officina Meccanica Dora Enrico Srl
International Textile Manufacturers Federation
Lottmann Communications
Indo Tex
The Top Form Brassiere Manufacturing Company Limited
Nandan Denim Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Cat Tuong Real Estate Group Joint Stock Company
Page Industries Limited (Bangalore)
VNU Exhibitions Asia
G-Star Raw C.V.
Woolmark Services India Pvt. Ltd.
Midas Clothing Limited
Loris Bellini S.r.l.
Huntsman (Singapore) Pte Ltd
CGS Inc.
MAS Active / MAS Kreeda / MAS Bodyline
Mayer & Cie. GmbH & Co. KG
C;&A Sourcing International Ltd
Splash
Applied DNA Sciences Inc
Centric Software
Itema Weaving (India) Private Limited
Grasim Industries Limited
Eastman Chemical Company
H;&M Hennes ;& Mauritz (Far East) Ltd
Newtech Textile Technology Development (Shanghai) Company Limited
COTTON COUNCIL INTERNATIONAL
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Aleph Srl
ZAITEX spa
Zünd Systemtechnik AG
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Varner AS Retail
USTER
Meera Dyestuff Industries
Chori Company Limited
APLF Limited
Shima Seiki Mfg. Ltd.
Italian Trade Commission
Phong Phu international JSC (PPJ)
Brückner Trockentechnik GmbH & Co. KG
Gatsby Africa
Target Corporation (MN)
Sportmaster Ltd.
Messe Frankfurt Exhibition GmbH
LC Waikiki
BRINKMANN GMBH
Helly Hansen Far East Ltd
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
TEXVALLEY MARKET LIMITED
Etam Group Strategy Hong Kong Limited
N9 World Technologies Private Limited
SYNERGIES HONG KONG LIMITED
Lifestyle
Copenhagen Fashion Summit
H. Stoll AG & Company KG
Aramark Uniform ;& Career Apparel, LLC
Babyshop
Inter Expo Center Ltd.
Green Fibre
Nihalani Events Management
IDH – The Sustainable Trade Initiative
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
T.T. Limited
EPCH
Lacoste (Wanchai)
Boardriders Asia Sourcing Limited
Infor (Hong Kong) Limited
Zydex Industries
Gap International Sourcing Limited
Weitmann & Konrad GmbH & Co. KG
Rosset ;& Cia Limited
IFF Media Ag - International Media Services
TESTEX AG, Swiss Textile Testing Institute
Brandix Lanka Limited
Gloria Jeans
Colours India Inc
EUROVET ASIA LTD
Lululemon Athletica Inc
Sportswear Company Spa
TESCO INTERNATIONAL SOURCING LIMITED
Hirdaramani International Export Private Limited
Sainsbury's Argos Asia Limited
Taiwan Textile Federation (TTF)
Vardhman Textile Ltd
Restoque S.A.
Messe Duesseldorf
K AND D ITMACH EXPOSITIONS LLP
Arvind Limited
Mesdan SPA
Savio Macchine Tessili S.P.A.
Kornit Digital Asia Pacific Ltd
GIOVANNI BOZZETTO S.p.A.
Tuyap Tum Fuarcilik Yapim A.S.
Istanbul Fuarcilik A.S.
Chico’ FAS
UBM China (Shanghai)
Thermore (Far East) Ltd.
Permoda(Koaj/Armi/Pronto/Bkul)
Vianney Textil Hogar S.A. De C.V.
Indofil Industries Limited - Specialty & Performance Chemicals Division
Rieter India Private Limited
Gokaldas Exports Limited
Coats Digital Limited
Alix Partners
OVS Hong Kong Sourcing Ltd.
Lectra Technologies India Pvt Ltd.
Sateri (Jiujiang) Fiber Co.,Ltd
Tchibo GmbH
Tradewind International Servicing
Recron Polyester from Reliance Industries Limited
Maceton Limited
Saurer Textile Solutions Pvt. Ltd.
Shanghai  Aige Exhibition Service Co., Ltd
Marzoli Machines Textile s.r.l.
DyStar India Pvt. Ltd
Palexpo SA
Guess Europe Sagl,
Comasia Limited
Landmark Group
Flainox S.r.l.
ITMA Services Pte Ltd
GERBER TECHNOLOGY LTD.
KIABI
NV Michel Van de Wiele
Decathlon
CSGIA(China Screen Printing & Graphic Imaging Association)
Lenzing Aktiengesellschaft - India
IKEA of Sweden AB
Stahl Holdings B.V.,
FESPA (Reigate)
Pt. Peraga Nusantara Jaya Sakti
BTSR International S.P.A.
Asos
Tommy Hilfiger
Reiter India Private Limited
NITI Aayog
G.A.S. unternehmenskommunikation gmbh
Color Service s.r.l.
Rayonese Textile Inc., Division de Culp Inc.
Truetzschler India Private Limited
Haelixa AG
John Varvatos
Dow Silicones Corporation
Recron Polyester from Reliance Industries Limited
The LYCRA Company Singapore  Pte. Ltd
Equinox Impex India
FULGAR SpA
Jindal Worldwide Limited
Alison Hayes Romania

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search