American mid-range department store chain JCPenney has entered into a new partnership agreement with the London-based Australian former fashion model Elle Macpherson for creating a new lingerie line.
American mid-range department store chain JCPenney has entered into a new partnership agreement with the London-based Australian former fashion model #
The beleaguered retailer, which is trying to revitalize its innerwear business, has roped in the 50-year-old businesswoman to create a line of luxe everydaywear lingerie.
American mid-range department store chain JCPenney has entered into a new partnership agreement with the London-based Australian former fashion model #
Named after the swimsuit model’s nickname The Body, The Body by Elle Macpherson collection features smooth cotton bras in four silhouettes, such as the push up, demi-cut, unlined and subtle lift, to suit varying body shapes.
American mid-range department store chain JCPenney has entered into a new partnership agreement with the London-based Australian former fashion model #
The range, which also includes briefs, will be available at more than 300 JCPenney locations from April 11, 2014 onwards.
American mid-range department store chain JCPenney has entered into a new partnership agreement with the London-based Australian former fashion model #
Founded in 1902, JCPenney operates nearly 1,107 department stores in all the 50 U.S. states. The department store giant has been struggling with plunging sales and massive losses for the past couple of years.
American mid-range department store chain JCPenney has entered into a new partnership agreement with the London-based Australian former fashion model #
Other than her latest creative stint with JCPenney, Macpherson owns an eponymous lingerie line with the international inner garment giant Bendon.
American mid-range department store chain JCPenney has entered into a new partnership agreement with the London-based Australian former fashion model #
Fibre2fashion News Desk - India