Home / Knowledge / News / Fashion / Ralph Lauren arrival at Neumünster outlet boosts trade
Ralph Lauren arrival at Neumünster outlet boosts trade
21
Apr '14
Polo Ralph Lauren is one of a clutch of new brands to open this March at McArthurGlen Designer Outlet Neumünster near Hamburg.
 
Also opening in the same month, at what is Northern Germany's largest designer outlet, is Italian accessories brand Furla and outdoor brand The North Face, together with internationally renowned homeware brand, Zwilling.
 
The official opening of the two Polo Ralph Lauren stores took place on 13 March with a special launch evening the day before. This followed a 'teaser' advertising campaign, 'We have a secret', designed to catch the attention of consumers locally and in Hamburg in the run-up to all five stores openings.
 
The exclusive Polo Ralph Lauren event was attended by senior brand executives, as well as local dignitaries, members of the Sylt Polo Club and more than a hundred members of the Aspria Members' Club Hamburg.
 
The new Polo Ralph Lauren stores are located in the centre's luxury piazza, joining the likes of Armani, Corneliani, Escada, Michael Kors and Zegna.
 
Henrik Madsen, Managing Director, Northern Europe, McArthurGlen, said: "We have seen record trading at McArthurGlen Neumünster since the arrival of Polo Ralph Lauren, with more and more shoppers making the 40-minute journey from Hamburg, one of the wealthiest cities in Germany. This confirms the success of the centre not just for consumers, but also for the brands - and all within 18 months of the centre's opening."
 
The announcement of the new openings comes when the centre is preparing to start works on its first extension since opening in September 2012.
 
Site preparation works are already well under way, helped by the mild winter, with the new phase on track to open in 2015, adding 6,800 sq m of gross leaseable area to the 20,000 sq m centre, to reinforce its flagship position in Northern Germany.
 
McArthurGlen Designer Outlet Neumünster is a joint venture between McArthurGlen Group and Henderson Global Investors on behalf of the European Outlet Mall Fund.
 

McArthurGlen


Must ReadView All

Pic: Shutterstock

Textiles | On 3rd Dec 2020

PRC overtakes US to turn EU's biggest trading partner

China has overtaken the United States in the third quarter of this...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Vietnam's textile-garment exports likely to reach $34 bn

Vietnam's textile and garment industry is predicted to earn $33.5-$34 ...

Pic: Shutterstock

Textiles | On 3rd Dec 2020

Uzbek firm to supply cotton fabrics to Ukraine

Uzbekistan's Textile-Contact Company recently signed a $12-million...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Textile industry, Head honchos

Textile industry
Head honchos

It is a well-calibrated budget

Pinkesh Jain, Everflow Petrofils Ltd

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Eric Fessler,

Eric Fessler

Manufacturer of textile machinery and complete fibre-to-yarn lines, N...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Subrata Ghosh,

Subrata Ghosh

Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search