Home / Knowledge / News / Fashion / Ralph Lauren arrival at Neumünster outlet boosts trade
Ralph Lauren arrival at Neumünster outlet boosts trade
Apr '14
Polo Ralph Lauren is one of a clutch of new brands to open this March at McArthurGlen Designer Outlet Neumünster near Hamburg.
Also opening in the same month, at what is Northern Germany's largest designer outlet, is Italian accessories brand Furla and outdoor brand The North Face, together with internationally renowned homeware brand, Zwilling.
The official opening of the two Polo Ralph Lauren stores took place on 13 March with a special launch evening the day before. This followed a 'teaser' advertising campaign, 'We have a secret', designed to catch the attention of consumers locally and in Hamburg in the run-up to all five stores openings.
The exclusive Polo Ralph Lauren event was attended by senior brand executives, as well as local dignitaries, members of the Sylt Polo Club and more than a hundred members of the Aspria Members' Club Hamburg.
The new Polo Ralph Lauren stores are located in the centre's luxury piazza, joining the likes of Armani, Corneliani, Escada, Michael Kors and Zegna.
Henrik Madsen, Managing Director, Northern Europe, McArthurGlen, said: "We have seen record trading at McArthurGlen Neumünster since the arrival of Polo Ralph Lauren, with more and more shoppers making the 40-minute journey from Hamburg, one of the wealthiest cities in Germany. This confirms the success of the centre not just for consumers, but also for the brands - and all within 18 months of the centre's opening."
The announcement of the new openings comes when the centre is preparing to start works on its first extension since opening in September 2012.
Site preparation works are already well under way, helped by the mild winter, with the new phase on track to open in 2015, adding 6,800 sq m of gross leaseable area to the 20,000 sq m centre, to reinforce its flagship position in Northern Germany.
McArthurGlen Designer Outlet Neumünster is a joint venture between McArthurGlen Group and Henderson Global Investors on behalf of the European Outlet Mall Fund.


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

E-com firms in India to deduct 1% TCS under GST from Oct 1

Apparel/Garments | On 24th Sep 2018

E-com firms in India to deduct 1% TCS under GST from Oct 1

E-commerce companies in India will have to deduct 1 per cent tax...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

Interviews View All

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Rajiv Sirohi, Shara

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search