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GBMI inks global footwear licensing pact with 7 for All Mankind

26
Apr '06
Global Brand Marketing Inc, the leader in fashion forward footwear, has announced an exclusive global licensing agreement with the hot luxury denim brand 7 For All Mankind LLC for the creation of a complete collection of footwear for men, women and children.

7 For All Mankind footwear will preserve the level of luxury that has earned the brand world recognition since 2000. Manufactured primarily in Italy, the footwear collection will include dressier styles to compliment the premium label, and is the perfect accessory for sophisticated lifestyles.

Under the terms of the agreement, GBMI will be responsible for the design, development, manufacturing, marketing, and distribution of the 7 For All Mankind's footwear collection worldwide.

"With fantastic brand recognition both domestically and abroad, 7 For All Mankind fits our company portfolio of brands perfectly, providing us a world recognized brand in an increasingly important luxury category," said Killick Datta, CEO of Global Brand Marketing Inc.

"Utilizing our worldwide infrastructure in design, sourcing, marketing and distribution should allow for the accelerated growth of 7 For All Mankind's footwear sales by bringing the right product to a worldwide market in a timely and efficient manner," he added.

The footwear collection will include dressier styles and sexy silhouettes that will compliment the luxury denim label with heels, flats and dressy casual product to complete thecollection. Distribution for the footwear collection is designated towards specialty retailers and high-end department stores. A line of children's footwear will be developed and launched at a later date.

Founded in late 1996 by Killick Datta, Global Brand Marketing Inc is the owner of Dry-shoD, Dry-shoD Verde and FunFlopps brands, retail store chain Global Feet, and is the authorized global footwear licensee of Diesel, XOXO, Nautica, 7 For All Mankind, and Mecca. Based in Santa Barbara, CA, GBMI designs, develops and markets stylish footwear for men, women, and children, and is distributed in over 145 countries worldwide.

Global Brand Marketing Inc


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