Home / Knowledge / News / Fashion / Blumerq sees 30% rise in demand for Chinos over jeans
Blumerq sees 30% rise in demand for Chinos over jeans
May '14
Blumerq, a rising men’s casual apparel brand have witnessed an ever increasing demand for the Chinos of over 30% over jeans in the last 6 to 8 months. 
One of the renowned e-commerce portal is currently offering 1409 items of men’s trousers/chinos, whereas only 1007 items of men’s Jeans. This demand gap highlights that the popularity of Chinos weigh more than denims in the current scenario. One more leading competitor in the e-commerce space is also reporting a similar trend where denims are getting replaced by non-denim cotton trousers, which have grown by 120% in the past year. Van Heusen's range of colored trousers accounted for close to 60% of its entire trouser collection. 
Today, the colored trousers (chinos) have become a rage among Indian men. Made from strong cotton twill, Chinos has broken into the fortress and is going straight for the undisputed name in the men’s fashion – Jeans.
Mr. Joseph Muthaiyan, CEO, Blumerq opines, “We have received an immense response for Chinos this year and surprisingly it has surpassed the sales figure of denims. I believe that this change is here to stay for a long time as people are bored of putting up the same old blue and black jeans. Chinos offer variety of colors allowing people to experiment according to the occasion and the need”.
There is no doubt that Jeans has been ruling the market ever since we know about it. It may not be wrong to say that Jeans is the only attire which is accepted and wore across the world. Jeans is one item that you would find in almost every person’s wardrobe. But no one would have ever thought that Jeans would be replaced by some other item in their wardrobe. Style is slowly relinquishing its attachment to the cloth, the replacement – Chinos.
Chinos have ascended in fashion’s cycles from their smart standing original into a classy yet fashionable item worn by all from business men in their downtime to students partying the night away. Jeans are passing from being the nations beloved into the nation’s question mark! 
Last year for the first time since Topman opened in 1978, chinos outsold their jeans. With the reputed brands coming up with wide range of Chinos and promoting them to a greater extent, there can be no ignoring the fate of denim. Topman website offers 170 products under the banner of casual trousers/chinos, yet only 100 under jeans; a margin of 70 different products is by no means sheer coincidence. 


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala

Moving towards sustainability is also a social change

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Liz Manning,

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search