Home / Knowledge / News / Fashion / dE ROSAIRO debuts women's stylish summer capsule line
dE ROSAIRO debuts women's stylish summer capsule line
Jul '14
Contemporary womenswear brand dE ROSAIRO successfully introduced a Summer Capsule Collection at exclusive, invitation-only launch events in Seattle, New York, and San Francisco, in response to an avalanche of requests and inquiries to pre-purchase the debut Fall/Winter collection ahead of time. The nearly-sold-out Summer Capsule Collection featured five styles from the Fall/Winter collection, produced in limited-edition colors and quantities, for each of the launch events.
Ex-Silicon Valley business player turned fashion brand CEO, Nishika de Rosairo, launched her debut collection in February 2014, at the industry’s largest trade shows in New York and Las Vegas, and has since created significant demand for her designs in the professional segment of womenswear market, whose target consumers incorporate style, design, and luxury as part of their everyday lifestyle.
The launch events allowed consumers to connect with the dE ROSAIRO brand, to experience the quality of the fabrics, the unique details, and versatility of the styles. The nearly 300 guests who attended the events, including local media and fashion influencers, loved the combination of soft-hand knit fabrics from Los Angeles and the expert fit and construction mastered in New York.
The W Hotel played a key role in sponsoring both the Seattle and San Francisco trunk shows. The Erno Laszlo Institute, whose exclusive members-only clientele includes Marilyn Monroe, Grace Kelly, Katharine Hepburn, and top Hollywood celebrities, was the venue of choice for the New York event. The luxurious, intimate settings and relaxed atmosphere of these venues, combined with the champagne and artisan chocolates tasting, were designed to provide consumers with a stimulating, multi-sensory experience of the dE ROSAIRO brand that corresponds to its luxury image. 
“Partnerships with these high-end luxury venues is a perfect fit for the dE ROSAIRO brand for multiple reasons,” says CEO and Creative Director, Nishika de Rosairo. “Not only are these the venues that our target consumer naturally gravitates towards, but affiliations like these are a true testament to the dE ROSAIRO brand in terms of what we stand for and how far we have come in just four months.”
Nishika de Rosairo, present at these events, is inspired by the tremendous response and positive feedback to the brand. “Staying connected to the consumer and understanding what designs she is drawn to, what colors she prefers, and what sizes fit her the best, are all part of our strategy to continue to provide the consumer with what she wants,” says de Rosairo. “Launch events and trunk shows, such as these three that we recently hosted, will always remain a key element of how we stay in touch with the consumer.” Upcoming trunk shows have been slated for more cities and select venues throughout the U.S. in the coming months.


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Feb 2020

Cambodian PM urges PRC to export raw materials by air, sea

Prime Minister Hun Sen recently urged Chinese ambassador to Cambodia...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Pak govt urged to help clear consignments from China

The Sindh Industrial Trading Estate (SITE) Association of Industry...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Coronavirus an opportunity for Indian textile industry?

While scientists across the world are busy developing vaccine and...

Interviews View All

Sachin Sharma, Gem Enviro Management Pvt Ltd

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Manuj Terapanthi, Texaura

Manuj Terapanthi

Transparent supply chain and fair trade will boost sustainable market

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Carmen Makover,

Carmen Makover

Leading the digital textile printing industry, Israel-based Kornit...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Dave Rousse, INDA

Dave Rousse

INDA, a global association of the nonwoven fabrics industry, has been...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search