Sweden : Beckham launches his namesake A/W'14 bodywear line for H&M

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Beckham launches his namesake A/W'14 bodywear line for H&M

23
Aug '14

The English footballer and fashion icon David Beckham has launched the latest Autumn/Winter 2014 instalment of his men’s innerwear line, created in partnership with his long time Swedish collaborator H&M.

The 39-year-old has updated the David Beckham Bodywear collection by adding some new looks such as pants, pyjamas and briefs and modifying few classic ones.

Based in autumnal shades of grey and cobalt blue, the pieces have been designed keeping the three major attributes in mind- comfort, fit and functionality.

The range includes a white pair of boxers with the soccer player’s name emblazoned on the waistband, long sleeve jersey shirts, jogging bottoms, chunky knit socks, crew neck sweatshirts and checked cotton pyjamas.

The Swedish multinational retail-clothing company H&M had launched the David Beckham Bodywear line in February, 2012.

In addition to innerwear, the former soccer player also has a swimwear line under his name with the same retailer.

Founded in 1947, H & M Hennes&Mauritz AB (H&M) is synonymous with affordable as well as up-to-date and high quality fashion. The company has a wide product range that is divided into a number of different concepts for women, men, teenagers and children.

The label's clothing collections are created by its own designers, pattern makers and buyers. H&M has more than 104,000 employees and around 3,000 stores in 53 markets, including franchise markets.

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