Digital propels double-digit H1 sales growth at Burberry

15 Oct '14
2 min read

A strong performance across all regions and continued digital growth, helped revenues climb 14% at UK-based luxury and fashion goods marketer - Burberry Group in first fiscal half year ending September 30, 2014.

Burberry said its sales grew by 14% year-on-year to £1.1 billion in the first half of 2014, of which its retail segment achieved a growth of 15% in reaching revenue of £748 million and wholesale turnover amounting to £317 million also up 13%.

Burberry posted a comparable sales growth of 10% in the period under review, while it also managed a double-digit comparable sales growth in Asia Pacific and Americas and mid single-digit growth in EMEIA.

The luxury goods retailer added that there was a balanced growth across major product divisions, with key drivers being rainwear, womens Prorsum, leather bags and mens tailoring, despite external environment becoming more difficult, partly offsetting reduced currency headwinds.

In the reporting period, Burberry opened nine mainline stores, including six in airports and has focused its marketing activities on core heritage products.

CEO Christopher Bailey said, “Looking ahead, we have never been better prepared for the all-important festive periods, intensely focused on delivering outstanding products and experiences, alongside continued investment to drive productivity and profitable growth.” (AR)

Fibre2fashion News Desk - India

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