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Pure London receives good exhibitor response for Feb show
Oct '14
Organisers of Pure London - a premium fashion and accessories trade fair say that the February 2015 edition of the show has received record bookings from both; those who have exhibited earlier and also first-time exhibitors.

They say following the SS/15 Pure London edition held earlier in August and which saw participation from 800 brands, the February edition has witnessed the fastest signup from over 375 brands, up 54% from last season.

Pure London had undertaken several changes in the August edition, focusing on diversity, quality and curation of the brands on offer; while launching dedicated areas for Launchpad and Emerging Brands.

“As a result, the sell-out August show delivered a significant return on investment for exhibitors, with leading buyers and retailers in attendance,” organisers of Pure London reveal.

JUST Consultancies brought ICHI and Waven to the show for the first time in August, and will return next season with two additional brands, Mi Pac and AKA.

Juls Dawson, MD at JUST Consultancies says, “We had a great show last season, with a wide variety of customers visiting our stand, from new accounts to existing, to some we hadn’t seen for ages.”

He adds, “We received approximately 60 orders at the show and had over 200 follow ups across the brands. Having done five shows across Europe in the preceding two months, this was by far our most successful show.”

Dutch brand PIT will also return in February following a successful August show. Carolyn Vilar of Double H Agency informs, “With each Pure London season, the show just seems to get better and better for us in terms of orders, brand recognition and interest.”

Returning to the show will be Cocorose London, Birkenstock, Jeffery Campbell, Fly London, Wonders, Moda in Pelle, Yull, Felix Bendish, Fiorelli, Konplott UK, Vanessa G, Pia Rossini, Humanoid, Sol Sana, I.ODENA, Numph, Glamorous, Ziztar, SMF Jeans, Sugarhill Boutique, Brise, Little White Lies, Lei Lou, Choiboko, Fever, Charli, YAYA and Almost Famous.

New brands who have signed up for February 2015 include, Lola Rose, Noa Noa, Skunfunk, LALA QUEEN, Northskull, Somewhere, Saint Noir, Illustrated People, Madison Knight, Susie in the Sky, Book of Deer, WHATEVER, Brit-Stitch, Amor Collections, Brenda Macleod and Dina Shaker. (AR)

Fibre2fashion News Desk - India

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