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DuPont, Reliance & Vipul Sarees launch 'green' saree line
23
Dec '14
DuPont, the global science and engineering innovation company that provides sustainable solutions and services to agriculture, nutrition and apparel markets, has joined forces with the Indian conglomerate Reliance Industries and India-based clothier Vipul Sarees to launch an exclusive collection of eco-friendly sarees.

Made using the former’s latest textile innovation, a renewably sourced fibre called DuPont Sorona, the luxurious yet comfortable high-fashion line is inspired by the four seasons of spring, summer, monsoon and winter.

Crafted from chiffon, crepe and satin materials, the stylish, soft, lightweight and figure flattering range ‘Sorona Sarees by Vipul’ will be available across 1,000 stores in over 100 cities in India.

Commenting on the collaborative collection, Balvinder Singh Kalsi, president – South Asia and ASEAN, DuPont, said, “By partnering with industry veterans Reliance and Vipul, we are able to bring together all the elements necessary to offer a compelling new product for today’s evolved Indian consumers.”

“It is increasingly clear that the market is demanding more sustainable products without compromise on quality or performance. As a science company, our goal is to respond to that demand with solutions like Sorona, a fibre that is developed with less impact to the environment yet offers premium performance as well as comfort and the feel of fabrics like silk,” he explains.

Rakesh Gaur, sector head at Reliance Polyester, also spoke about the design partnership, “As an industry leader and innovator, Reliance has been at the forefront in bringing specialty products for value-addition to the Indian textile industry. We are pleased to bring yarns based on Sorona to the Indian textiles through this collaboration with DuPont now.”

Anil Agarwal, the managing director of Vipul Fashions, expressed his delight over the joint venture, “We are happy to associate with a global science company like DuPont. We have designed these sarees to appeal to the modern Indian woman who is looking for luxurious softness like silk. Our premium collection of sarees made with Sorona offers the superior softness and colour brilliance of silk, are light weight, easy to maintain and offer excellent drape.”

Made in part from annually renewable plant-based ingredients, the DuPont Sorona fibre is used in several fibre-related applications, including home and apparel textiles, office and automotive interiors, as well as residential, commercial and automotive carpets and mats.

Founded in 1802, headquartered in Wilmington, Delaware, DuPont collaborates with customers, governments, NGOs and thought leaders to help find solutions to global challenges like providing enough healthy food for people everywhere, decreasing dependence on fossil fuels and protecting life and the environment.

Established in 1966, the Mumbai-based Reliance Industries Limited specializes in five major segments including exploration and production, refining and marketing, petrochemicals, retail and telecommunications.

Launched in 1974, Vipul Sarees manufactures and exports a wide range of traditional, designer, printed and partywear sarees, and exquisite salwar suits, stoles and scarves. (PB)

Click here to watch video of high-fashion saree line.

Fibre2fashion News Desk - India


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