Global : Adidas to re-imagine Ultra Boost with 3 foreign designers

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Adidas to re-imagine Ultra Boost with 3 foreign designers

18
Feb '15

The creative team of German sportswear manufacturer Adidas has roped in three international designers to re-imagine and re-design their popular running shoe range Ultra Boost.

The label’s creative directors Dirk Schönberger and James Carnes have teamed up with English fashion talent Stella McCartney, Paris-based Belgian designer Kris Van Assche and Japanese brand Kolor’s founder Junichi Abe to create a limited-edition capsule line.

A fine balance of futuristic technology and modern elegance, the Ultra Boost Collective will feature a series of footwear that combines the label’s trademark innovative traditions and the signature sartorial aesthetics of each creator.

McCartney’s creations in the line include feminine tones and refined fabric textures. Assche brought distinctive playfulness with his argyle runners. Abe designed pieces in a cheerful pop hued palette comprising citrus shades of orange, lime green and lemon yellow.

Starting from May, 2015, Ultra Boost Collective will be released throughout the year in limited quantities via select global retailers.

The shoe design Ultra Boost combines a cohesive system of the most innovative and fully adaptive technologies, including the fit technology of Adidas Primeknit. (PB)

Fibre2fashion News Desk - India

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