Indian celebrity-favoured designer Manish Malhotra and some other leading design names from the industry will showcase their collections at the launch of WEvolve, a global campaign that focuses on the worldwide problem of gender violence.
Titled as The Blue Fashion Runway, the showcase, which is scheduled to take place on March 18, 2015, will be held as part of the upcoming 15th year celebrations of biannual Lakmé Fashion Week (LFW).
Commenting on the show, the designer told media, “It is a pleasure to be involved in the launch of WEvolve global campaign that addresses gender violence. Fashion has a comprehensive and universal appeal and can thus be a powerful instrument to raise awareness and promote action. I congratulate WEvolve and LFW and am entirely overwhelmed to show my Blue Fashion Runway Collection and contribute to this great cause.”
Saket Dhankar, head–Fashion at event organiser IMG Reliance, said, “In collaboration with Manish Malhotra, we are happy to introduce The Blue Fashion Runway at LFW this season to address the issue of gender violence. The show has all the makings of a blockbuster, top designers, strong collection story and an enviable front row with some of the best faces in the glamour, media and entertainment industries.”
Purnima Lamba, head of Innovations at Lakmé added, “Lakmé Fashion Week is honoured to host the global launch of WEvolve’s Blue Fashion Runway. The platform has always encouraged fashion for a cause. The show will help raise global awareness of gender violence.”
The WEvolve program draws on the power of creative industries, including mass popular culture, fashion and social media, to empower young people to challenge norms and behaviours that lead to gender violence. The project is a partnership that includes a growing list of multilateral organisations, business groups and companies, foundations, civil society and academic institutions such as Breakthrough, Care International, Cornell University, International Finance Corporation, Ogilvy, Pearl Academy, Population Foundation, Promundo, Show of Force, UNWomen and World Bank. (PB)
Fibre2fashion News Desk - India