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Koral Activewear launches new e-commerce site
Apr '15
The luxury fitness gear label Koral Activewear has gone online with the launch of a fully responsive digital shopping platform for mobile shoppers and a brand new campaign on social media.

Through the online boutique, the label, which was founded by Brazilian-born designer Ilana Kugel and 7 For All Mankind’s founder Peter Koral in 2014, will continue to offer stylish yet performance-driven sportswear ensembles, including the latest spring collection, for fashion-conscious women who lead an active lifestyle, the company said in a press release.

Speaking on the launch, brand creative director Kugel says, “We are incredibly excited to have created a premium shopping destination that reflects the high level of quality and refined detail that we infuse into our beloved brand."

Commenting on the same, co-founder Koral adds, “We continue to see a bright future for the premium activewear market and feel that we are now well-positioned to lead the industry online. The excitement has been building for a while and it's rewarding to see our unique vision come to life through the new site.”

To celebrate the new digital venture, the American label is currently offering a 20 per cent discount across all products for its subscribers, “We are so proud to now be able to directly say thanks to our fans with a celebratory VIP discount,” confirmed Kugel.

Known for creating cutting-edge trends in the high-end activewear market, Korla Activewear offers technologically engineered, functional designs crafted with luxurious fabrics sourced from around the world. (PB)

Fibre2fashion News Desk - India

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