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Koral Activewear launches new e-commerce site
18 Apr '15
2 min read
The luxury fitness gear label Koral Activewear has gone online with the launch of a fully responsive digital shopping platform for mobile shoppers and a brand new campaign on social media.
Through the online boutique, the label, which was founded by Brazilian-born designer Ilana Kugel and 7 For All Mankind’s founder Peter Koral in 2014, will continue to offer stylish yet performance-driven sportswear ensembles, including the latest spring collection, for fashion-conscious women who lead an active lifestyle, the company said in a press release.
Speaking on the launch, brand creative director Kugel says, “We are incredibly excited to have created a premium shopping destination that reflects the high level of quality and refined detail that we infuse into our beloved brand."
Commenting on the same, co-founder Koral adds, “We continue to see a bright future for the premium activewear market and feel that we are now well-positioned to lead the industry online. The excitement has been building for a while and it's rewarding to see our unique vision come to life through the new site.”
To celebrate the new digital venture, the American label is currently offering a 20 per cent discount across all products for its subscribers, “We are so proud to now be able to directly say thanks to our fans with a celebratory VIP discount,” confirmed Kugel.
Known for creating cutting-edge trends in the high-end activewear market, Korla Activewear offers technologically engineered, functional designs crafted with luxurious fabrics sourced from around the world. (PB)
Through the online boutique, the label, which was founded by Brazilian-born designer Ilana Kugel and 7 For All Mankind’s founder Peter Koral in 2014, will continue to offer stylish yet performance-driven sportswear ensembles, including the latest spring collection, for fashion-conscious women who lead an active lifestyle, the company said in a press release.
Speaking on the launch, brand creative director Kugel says, “We are incredibly excited to have created a premium shopping destination that reflects the high level of quality and refined detail that we infuse into our beloved brand."
Commenting on the same, co-founder Koral adds, “We continue to see a bright future for the premium activewear market and feel that we are now well-positioned to lead the industry online. The excitement has been building for a while and it's rewarding to see our unique vision come to life through the new site.”
To celebrate the new digital venture, the American label is currently offering a 20 per cent discount across all products for its subscribers, “We are so proud to now be able to directly say thanks to our fans with a celebratory VIP discount,” confirmed Kugel.
Known for creating cutting-edge trends in the high-end activewear market, Korla Activewear offers technologically engineered, functional designs crafted with luxurious fabrics sourced from around the world. (PB)
Fibre2fashion News Desk - India
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