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Now, Wrangler jeans will keep you dry
07
May '15
Iconic American denim brand Wrangler has announced the launch of the Wrangler Premium Performance Cool Vantage jean in the US, a new addition to its apparel incorporating exclusive technology innovations for performance, comfort and durability.

Wrangler designed Cool Vantage jeans with sweat-control technology that wicks five-times faster to keep the wearer cool and dry by pulling moisture to the outside of the denim. The denim, which is developed to last two times longer, has cooling benefits woven into the fabric that won’t wash out over time, the apparel maker said in a statement.

“Over the past several years, there’s been an enormous amount of energy and focus devoted to ensuring Wrangler is incorporating cutting-edge technology into apparel so we can meet the needs and desires of our consumers – a group of men that require their jeans put in a hard day’s work, too,” said Allen Montgomery, vice president/general manager, Wrangler Specialty Apparel. “As a result, with Cool Vantage we are filling a void in the marketplace for a jean that keeps them cool, dry and comfortable.”

As part of its commitment to provide solution-oriented innovation in its apparel, Wrangler conducted years of extensive consumer research through focus groups, fit observations and wear testing. Offered in regular and slim fits, Cool Vantage jeans will hit specialty store shelves in the US early next month, the statement said. (SH)

Fibre2fashion News Desk - India


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