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UAE's Sana Fashions to invest Dhs200 mn
26
May '15
UAE’s own homegrown, Sana Fashions one of the oldest and popular clothing brand in the region since 1987, has embarked on a massive investment programme spread over the next five years, according to media reports.

The brand has been a household name for almost three decades and offers a large collection of formals and basics for the women, men and children, said Shivam Sharma, CEO of SANA.

He also announced that the company would plan 100 plus stores across the GCC by 2020.

Sana will further invest Dhs.200 million ($57) over the next two years to firmly establish the brand on the regional fashion industry in its retail business offering that includes store expansion, renovation and resource building.

Sharma said Sana aims to become one of the largest value retail fashion brands in the Middle East with a large network of stores. Currently Sana has16 stores across UAE, Qatar, Oman and Bahrain with nine more expected to open by mid-2015.

“After months of research, planning, deliberations and financial planning, the decision to refresh SANA and to embark on this massive expansion plan was undertaken with a clear objective of re-establishing us as one of the largest value fashion retail networks in the region,” added Sharma. (SH)

Fibre2fashion News Desk – India


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