India : Wooplr's fashion discovery app enters social commerce

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Wooplr's fashion discovery app enters social commerce

12
Aug '15

Wooplr, India's first fashion discovery app, has announced their foray into social commerce. The Wooplr app will not only help people decide what to buy and where, but will also let them shop in real time. The app will also provide its users a personalized feed of curated fashion products, the company said I a press release.

Consumers today rely heavily on social networking platforms to guide their purchase decisions. Wooplr's social commerce platform uses everyday interactions on the World Wide Web to personalize and enhance the shopping experience. With its latest release, the app has re-defined itself, moving from pure discovery to commerce-enabled inspiration.

Commenting on the initiative, Arjun Zacharia, co-founder and CEO said, “The platform has shown phenomenal growth through 2015. We've found that the app really clicks with women between the ages of 16 and 30 years, with over 30 per cent of our user base being from Delhi alone. Our users include some of the country's top fashion bloggers, college students, and a host of other demographics. With close to 10 million product views in the month of June alone, we are now surer than ever that Wooplr is on the path to something amazing. It's only going to get bigger and better from here.”

The concept of social commerce is already booming in China, and is finding an increasing number of adopters across the globe. With companies like Mogujie having set the trend, Wooplr serves as a pioneer in the field in India. “We set out with this very vision 2 years ago, and have stayed the path”, says Zacharia. “In recent times, we see more and more e-commerce brands veering towards our concept, as they realize that shopping is about a lot more than chunky discounts and endless product feeds.”

The app further eliminates boundaries by offering multi-channel options, allowing users to shop from both online and brick-and-mortar stores. Wooplr has partnered with established e-commerce brands like Jabong, StalkBuyLove and Koovs, and has exclusive associations with other known retail brands. The app is designed to be any fashion enthusiast's one-stop destination, from inspiration to purchase.

The Wooplr mobile app is currently available for Android, iOS and the mobile web, the release said. (SH)

Fibre2Fashion News Desk – India

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