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Everlast Worldwide appoints ICR as investor relations

12
Jun '06
Everlast Worldwide Inc, manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name, has engaged Integrated Corporate Relations ('ICR'), a proactive financial communications and investor relations firm, as their investor relations counsel to manage all aspects of its investor relations program, including communication and outreach to the investment and financial community.

Over 175 clients, ranging from pre-IPO businesses to leading international companies traded on the NYSE and NASDAQ, take advantage of ICR's expertise. Together with Everlast executive management, ICR's goal with all communications functions is to maximize long term equity and brand value and lower the company's cost of capital.

Seth Horowitz, Chairman, President and CEO of Everlast Worldwide Inc, said, "We're thrilled to have ICR in our corner and believe they will help us as we communicate the transformation of our business model. We felt the time has arrived to adopt an enhanced communications platform to ensure that our shareholders, potential investors and fellow industry professionals are kept well informed of all exciting and material progress being made at our Company, which we will leverage off ICR's reputation and standing within the investment community and their strength in the licensing, sporting goods and apparel industries.”

EverlastWorldwide Inc manufactures, markets and licenses sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name.

Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. In addition to producing and marketing the equipment and accessories, Everlast Worldwide Inc licenses its brand to providers of men's and women's sportswear and active wear, children's wear, footwear, watches, cardiovascular exercise equipment, nutritional foods and gym/duffel bags to name just a few categories.

Everlast Worldwide Inc


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