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Big ticket European retailer at WSA Show, Aug 1-4, 2006

20
Jun '06
WSA Show, the largest and most comprehensive marketplace for the global footwear industry, has worked closely with European buyers over the past year to define key needs and create new programs for building relationships between WSA exhibitors and European buyers.

The resulting initiative, led by WSA's Retail Relations team headed by Celeste Boehm, director of Retail Relations, helps detail buyers' requirements, such as price points, footwear categories and target consumers, and then identifies brands and manufacturers that meet the requirements and facilitates on-site meetings with WSA exhibitors.

European retailers who will be attending the August 2006 WSA Show in Las Vegas (August 1-4) represent major footwear chains, mass merchandisers, discounters, major sporting goods chains and independent footwear retailers. To date, the WSA has registered key retailers from England, France, Germany, Greece and Italy.

Retailers slated to attend the August show include Kurt Geiger, Stylo Barratts PLC, The John David Group PLC, all from the UK; JD Sports and Sport 2000 International (Germany); F & C Lemonis SA (Greece); Compar SPA (Italy); and BWT King Ltd (Estonia). Philippe Versluysen, who heads up WSA's European office in Milan, is working side by side with important retailers throughout Europe to secure their attendance at this global footwear and accessories marketplace, showing them the benefits of how attending can help drive their sales.

The European retail relations team consists of dedicated resources in Europe with retail ambassadors in key countries working to build a pan-European attendee presence at WSA. The European team led by Versluysen, works with international trade associations to identify pilot projects that will benefit retailers abroad.


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