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Assorted fashion segment by Grendene at Francal 2006

04 Jul '06
3 min read

FRANCAL is the biggest event in Latin America and one of the biggest in the world for launching fashion items for spring and summer and is on a par with the big international trade fairs.

FRANCAL will bring together 1,000 exhibitors in an area measuring 46,000 m², with an exhibition area 2,000 m² larger, and expects to receive 60,000 visitors from the sector.

The FRANCAL effectively marks the start of the second semester for the sector and is regarded as the best and longest period for sales since the spring and summer collections remain in the store windows from August until March of the following year in the southern hemisphere.

FRANCAL 2006 is a 38th International Shoes, Fashion Accessories, Machines and Components Fair.

Shoe firm Grendene´S Launches: The ability to constantly surpass ourselves and our skill in reinvention are in our DNA, as is the agility to renew the product line. We try to trace the profile of the consumer and analyze the market trends, not only in consumption but in other areas, including behavior, in pursuit of domestic and international references.

A number of launches are foreseen for the second semester of 2006, along with the maintenance of the current lines. Here are the main highlights at the FRANCAL 2006:

Kids Segment - Among the launches scheduled for the children's segment in the third quarter of 2006, we are highlighting those that will have specific publicity campaigns on television from August 2006:

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