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Le Chateau reports record breaking sales & profits for Q1
30 Jun '05
4 min read
Lifestyle categories are blurring as fashion has become ageless. Women aged 35, 45 and beyond enjoy the same love for fashion as the younger 18-year-old customer. They are time-starved and continually expect more as better, smarter, more informed consumers. "Le Château's product offering and service continues to evolve with these changing demographics and consumer behaviors," commented Ms. Di Raddo.
"This commitment is causing people to rediscover Le Château stores. Over the past couple of years, for example, female customers over the age of twenty-five have increased from 38% of our total female customer base to 56% of the total base in 2004."
Key initiatives which have been implemented include the expansion of the Company's product offering with updated fashion classics, items that reflect the very latest international trends and expanding the size range from 00 to 15/16 to respond to a broader customer base that is ready to pay for quality and individualization.
The Company's network of stores across Canada in both primary and secondary markets increased from 161 stores to 174 stores in 3 years and total square footage is up by 16%, to 687,000. "We estimate that by the end of 2005 our retail network will total 760,000 square feet and within four years, primarily through the expansion of existing stores, we will reach one million square feet in Canada.
We have placed specific emphasis on expanding into secondary markets. Thesanada.
"This commitment is causing people to rediscover Le Château stores. Over the past couple of years, for example, female customers over the age of twenty-five have increased from 38% of our total female customer base to 56% of the total base in 2004."
Key initiatives which have been implemented include the expansion of the Company's product offering with updated fashion classics, items that reflect the very latest international trends and expanding the size range from 00 to 15/16 to respond to a broader customer base that is ready to pay for quality and individualization.
The Company's network of stores across Canada in both primary and secondary markets increased from 161 stores to 174 stores in 3 years and total square footage is up by 16%, to 687,000. "We estimate that by the end of 2005 our retail network will total 760,000 square feet and within four years, primarily through the expansion of existing stores, we will reach one million square feet in Canada.
We have placed specific emphasis on expanding into secondary markets. Thesanada.
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