Essie Cosmetics to make six brand-new nail polish shades for CLIA

02 Jul '05

3 min read

"Despite spectacular growth, the cruise industry continues to have tremendous market potential," said Dale, adding that, while cruise vacation interest is at record levels, only 17 percent of North Americans are estimated to have taken a cruise. "The story of cruising has to be told in new and interesting ways - and the CLIA-Essie partnership exemplifies the fresh approaches CLIA is undertaking to get the cruise message out to the traveling public."

Cruise industry growth is unprecedented and shows no signs of abating. In the last 10 years CLIA members added 100 brand-new ships, with 62 ships debuting in the last five years alone.

And the good news just keeps getting better for the 19 member lines and 16,500 CLIA member travel agencies. Spurred by a strong upsurge in cruise travel, the tally for passengers choosing to sail last year surpassed - by far - all previous booking records. In all, a record 10.6 million people took a cruise in 2004. CLIA predicts more than 11 million travelers will cruise in 2005.

The Cruise Lines International Association (CLIA) is the premier nonprofit cruise industry marketing organization comprising 19 leading cruise lines, which collectively accommodate 95 percent of North American cruise passengers. CLIA member travel agencies -- of which there are 16,500 -- are considered the consumer's very best resource when planning a cruise vacation.

Essie Cosmetics Ltd, established in 1981 by has since expanded into

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