Armani hires lean models

30 Oct '06

2 min read

Renowned Italian fashion designer Giorgio Armani hired 75 models including lean supermodel Lily Cole to showcase four of his Emporio Armani spring/summer 2007 fashion lines in London recently.

He was one of the first designers to use very slim models. His objective is to show fine, flowy clothes that move and 'drift' with the body, and to create this effect he looks for models with a slimmer physique.

At the refurbished Emporio Armani boutique at Brompton Road, Armani deplored that stylists and media seem to want incredibly thin models.

His latest collections are signature Armani in terms of style, silhouette, details and even fabrics and include tailor-made suits with slight shoulder pads, blouses with ruffled, fan collars, double-layered lapels, bold, diamante and crystal brooches and pointy as well as Oriental straw hats.

His latest Spring/Summer 07 collections featured Giorgio Armani Prive, Giorgio Armani, Emporio Armani and Emporio Armani RED. A special Emporio Armani capsule collection includes clothing, accessories, eyewear, watches, jewellery and fragrances.

RED product is a global business initiative launched by Bono and Bobby Shriver for the Global Fund to fight HIV and AIDS in Africa. Primary objective is to engage the private sector in fight against AIDS in Africa by channeling funds from sale of RED products directly to the Global Fund for AIDS, tuberculosis and malaria.

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