The NRI's who want to flaunt their dresses in the Indian wedding ceremony, desire to be dressed in chic ethnic wear. For this they look up to the leading fashion designers in India.
The brides fancy a renowned label 'lehnga choli' or an elaborately designed, full-length skirt and a blouse, or a sari with heavy embellishments .
The groom also wants to be dressed like a Maharaja. This means a 'sherwani' or a long buttoned coat in some silver or gold material with silk 'kurtas' or traditional shirts - all with lavish embroidery. A silk shawl over the long coat looks magnificent and gives the wear a royal stroke.
Since the designers also crave for NRI clients,they advertise lavishly in Women's and fashion magazines, popular among NRI buyers,with lengthy 'advertorials' magnifying virtues of their creations.
They also organize Fashion Shows in late summer and autumn in Britain, the US, Canada and the Middle East well before the 'wedding season'.
After all one has to appear gorgeous in the wedding ceremony.
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