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London Fog umbrellas, luggage & footwear to launch in fall 2007

14 Nov '06

3 min read

Iconix Brand Group Inc announced new license agreements in three core categories; umbrellas, luggage and shoes, for its newly acquired brand, London Fog.

TotesIsotoner ("Totes"), the world's largest marketer of umbrellas, gloves and slippers, will hold the license for umbrellas.

Leisure Merchandising Corp. ("Leisure") will hold the license for luggage and Eastman Group ("Eastman") will hold the license for footwear. London Fog umbrellas, luggage and shoes will be available at better department stores nationwide in fall 2007.

The Totes agreement is an exclusive multi-year license to manufacture and distribute London Fog umbrellas in the United States. Totes currently owns 85 percent of the market share of department store business for umbrellas and will distribute London Fog umbrellas through those channels as well as in their retail stores.

Leisure will hold the multi-year license to manufacture and distribute London Fog luggage and travel products in the United States. The travel products will include London Fog suitors, duffel bags and travel accessories.

Eastman will license men's, women's and children's footwear in the United States as part of a long-term license. The first collection will debut in December during the Fashion Footwear Association of New York (FFANY) shoe show.

Commenting on the new licenses, Neil Cole, Chairman and CEO of Iconix, said, "We are excited about our three new licenses for the London Fog brand and look forward to continuing to grow the business into a complete lifestyle brand. Totes, Leisure and Eastman are leaders in their industries, and their expertise coupled with our marketing know-how will add great value to the London Fog brand."

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