Superstar Hilary Duff to launch Candie's junior brand at Kohl's

12 Jul '05

4 min read

The television commercial will air on national and cable networks cable such as ABC, FOX, MTV, NBC and WB, while the print campaign made its debut in August issues of fashion, entertainment and lifestyle magazines, such as Seventeen, Teen People, Elle Girl, Us Weekly, Star, and Teen Vogue and will continue to run through the fall.

Neil Cole, CEO, Iconix Brand Group, Inc., the owner of the Candie's brand, which is licensed to Kohl's for multiple years in a wide range of apparel and accessory categories, stated, "They are thrilled to have Hilary as our newest Candie's girl, as well as to be integrated into her summer tour, 'Still Most Wanted'.

They look forward to working with Hilary on Candie's back-to-school marketing and promotions that will be executed at Kohl's stores nationwide."

Julie Gardner, Kohl's Senior Vice President of Marketing, stated, "They are incredibly excited to launch the Candie's apparel collection available exclusively at Kohl's with an integrated marketing campaign featuring superstar Hilary Duff. The high energy broadcast, spirited promotions, and trendy fun apparel and accessories will surely resonate with today's young shoppers and further differentiate Kohl's in the marketplace."

To create excitement at the consumer level, Kohl's will host a Candie's late night event next month. Kohl's stores nationwide will celebrate the arrival of Candie's at Kohl's with an exciting "shopping party" that will include consumer prizes, autographed CD's, posters and much more.

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