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Supermodel launches new lingerie brand!
11 Dec '06
1 min read
Considering the huge potential of the estimated 10-billion-baht local lingerie market, Thai supermodel Metinee Kingpayom, the Miss Thailand of 1992, has decided to launch her own lingerie brand.
Matinee is pursuing the footsteps of supermodels and superstars like Kylie Minogue, Elle Macpherson and Elizabeth Hurley who have their own brands of lingerie.
She partnered with Jintana Garment Co, the 48-year-old lingerie producer in Thailand to produce and market lingerie under the "Metinee by Jintana" brand.
In this business, both have spent about 100 million baht. Around 70 million baht will be spent for production and the remaining 30 million baht for advertising and promotional campaigns.
Jintana will take care of the production side while Metinee will be involved in product design and the presentation.
Matinee is pursuing the footsteps of supermodels and superstars like Kylie Minogue, Elle Macpherson and Elizabeth Hurley who have their own brands of lingerie.
She partnered with Jintana Garment Co, the 48-year-old lingerie producer in Thailand to produce and market lingerie under the "Metinee by Jintana" brand.
In this business, both have spent about 100 million baht. Around 70 million baht will be spent for production and the remaining 30 million baht for advertising and promotional campaigns.
Jintana will take care of the production side while Metinee will be involved in product design and the presentation.
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