Nicole Richie again to feature in BONGO's next campaign

28 Jul '05

3 min read

Iconix Brand Group Inc formally Candie's Inc announced it will continue its association with reality TV star, Nicole Richie for its BONGO brand. The "Simple Life" star will appear in the junior brands Fall 2005 print advertising campaign.

Teamed with Nicole is famed DJ to Hollywood's A-list celebrities and Nicole's fiance, DJ AM, who will appear with her in the campaign to launch the new collection of BONGO Men jeans, tops and footwear. The campaign will debut in September issues of magazines such as TeenVogue, Seventeen, Elle Girl, Rolling Stone and InTouch Weekly.

Nicole Richie and DJ AM stated, "They are so excited to do the campaign together." Nicole continued, "I had done the campaign last season and I had so much fun and I loved they way the ads came out. I love BONGO because it's really hot looking but at the same time it's jeans and you can wear it all the time."

Commenting on the new Men's collection, DJ AM stated, "I am a jeans and t-shirt type of guy but I add my own style and flare and the new BONGO collection is perfect for me. In my line of work I need to be comfortable and I can DJ in these clothes any night of the week."

Dari Marder, Creative Director, BONGO, describes the campaign, "Nicole and AM are the perfect BONGO couple. They asked them to act naturally and for them that meant a ton of P.D.A., as a result, many of the ads will feature them cuddling and kissing. At our last shoot AM dj'ed for us and Nicole spent mostof her time dancing.

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