Two powerhouse footwear brands at WSA Show in Las Vegas
02 Aug '05
2 min read
The Kodiak and premier safety footwear brand Terra will be presented in a new format at this week's WSA show. Reflecting the separate personalities of the aligned brands, Exhibits International has created a design-driven trade show environment worthy of a Las Vegas launch.
"The team has worked hard to integrate both companies at world headquarters in Toronto, Canada. As well, they are shipping orders every day from US sales and distribution center, centrally located in White House, Tennessee, a suburb of Nashville," said Wayne Elsey, President, Kodiak - Terra USA Inc.
Terra is a world-class industrial footwear manufacturer with strong distribution in over 23 countries. Kodiak is a dominant industrial footwear brand in Canada, with an extensive licensing program of merchandise, including apparel accessories and outdoor gear such as sleeping bags and backpacks.
Both brands will highlight their distinct images in their newly constructed show booth being assembled in Las Vegas for its hard launch on August 4th, 2005.
Tennessee based Kodiak will present its industrial footwear program and a rugged outdoor collection of boots, hikers and sandals. Terra will communicate its commitment to safety with a new lineup for the US market of 40 styles, while introducing a new collection for worldwide distribution.
"They are excited about showcasing the product lines in this newly combined booth space in Las Vegas and further developing a distinct DNA for both brands. There are very powerful product presentations, graphics, a lounge for relaxing and a little jazz playing overhead!" added Elsey.
For over 30 years, Terra Footwear has been one of the premier safety footwear brands in the world. From the humble beginnings in Canada, Terra has steadily built a list of loyal and growing customers worldwide who are grateful for the comfort and quality they receive with the Terra brand.