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Earth Shoes top selling brands at Lorin Store

Aug '05
Earth Shoes
Massachusetts based Earth Shoes are best selling brand at Lorin, a new shoe store that recently opened on Santa Monica's Third Street Promenade, is a local boutique with a unique position: It is one of only a few stores on the Promenade that is not a chain, yet carries a large selection of brands, including the ever-popular Earth shoes.

Lorin is not affiliated with any national headquarters, it is not listed on NASDAQ and if you want to talk to the owner, Zeke Vurgec, 32, or make a special request to the buyer, Hamsi Hijazi, 27, they are both readily available. With a retail mix that is unusual for an independent store, and owned and operated by a young and enthusiastic team, Lorin is already a destination for customers looking for shoes that are both stylish and comfortable.

Earth shoes are the best-selling brand at the new Lorin store, located at 1354 Third Street, on Third Street Promenade in Santa Monica, California. For more information, call the store at 310-394-3850 or visit www.earth.us."Since opening the new store, they have just scratched the surface, and there is way more to come," explained Hijazi. Part owner, Johnny Merifian, 27, added, "They've all worked in customer service. That's what they pride themselves on.

People in this area have so many options that customer service is what people will seek in Lorin." Vurgec also predicted that Lorin will become a destination for celebrities too; "They have sold shoes to Ray Liotta in the past, and since Lorin is located in Santa Monica, where a lot of celebrities live, They know that they will want to come here for the selection as well as the service." Vurgec is quick to emphasize that his store is named after his mother and that is proud to honor her name, Lorin.

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