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Shade Clothing plans to expand product line

02
Aug '05
Utah based Shade Clothing, leading provider of hip, modest clothing for women of all ages, announced it will proceed with plans to expand the company product line, color options and retail locations, based on its strong showing in the first several months of operation.

Shade Clothing, the first company to take a hip approach to modest clothing, offers a line of "essential" undershirts that includes strap camisoles, cap sleeve tees and baby tees. The cotton/spandex blend, snugly fitted shirts to allow women and girls of all ages to wear fashionable, trendy clothing while still dressing comfortably and modestly. All styles sport three extra inches of length at the bottom and higher necklines, while still boasting a stylish cut.

With Shade shirts, women can expand their wardrobe to include clothes that in the past may have been too sheer, too low cut, too short or too wide at the neck. Shade shirts are sold online, through home parties across the western states and in several retail locations in Utah.

"The response to their shirts has been overwhelmingly positive and they've been amazed to see their sales increase by 30 percent each month since they opened for business," said founder and CEO Chelsea Rippy. She hit upon the idea for Shade Clothing after growing frustrated with the limited options available for women who wanted to dress stylishly but still maintain their modesty. She spent one year perfecting the shirts' design before launching the company in September 2004.


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