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Levi Strauss fashions moms to kids school

Aug '05
World's largest branded apparel company Levi Strauss & Co offers Back-to-school shopping, which is often known as the time to get the kids looking good for the fall; however, this year it appears moms are also interested in spicing up their own fall fashion look.

A recent national survey conducted by InsightExpress, sponsored by the Levi Strauss Signature brand, revealed that more than half of moms acknowledge they plan to buy something for themselves when doing back-to-school shopping for their family. As a matter of fact, nearly 70 percent of women will spend up to $50 on their own wardrobe during the back-to-school shopping season.

According to the National Retail Federation, more than 93 percent of consumers plan to buy clothing for back-to-school. With moms buying for themselves and their family, the final bill is certain to be a concern. In fact, the survey revealed that half of the respondents are more likely to shop at stores like Wal-Mart, Target and Kmart than all other stores combined for their families' back-to-school and fall fashion needs. In addition, eight out of 10 women agree that there are more clothing and fashion options available at these types of retailers than there used to be five years ago.

"It used to be almost impossible to find great clothing, such as a pair of jeans, that was stylish and also affordable," says Leah Feldon, Author of "Dress Like a Million On Considerably Less." "Luckily, it is much easier these days now you can find premium products packed with style at just the right price, wherever you shop. That means you can get style and quality no matter what your budget is. That's great news for a lot of women!"

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