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Levi Strauss fashions moms to kids school

03 Aug '05
4 min read

Feldon also notes that jeans continue to be the fashion item for the fall. As a matter of fact, 69 percent of survey respondents feel it's more acceptable to wear jeans for more occasions than five years ago.

Retailers like Target, Wal-Mart and Kmart are answering the demand for premium denim with brands like Levi Strauss Signature, which includes products for the whole family for under $30. In addition to a wide range of fits and styles, this fall back-to-school shoppers will find something new when shopping for the all-important fashion staple. Authentics, a new line from Levi Strauss Signature now available at select stores, offers a premium denim look through unique back pocket designs and vintage-inspired styles and colors that create the worn-in look predicted to be hot for fall.

Feldon agrees jeans are great for any occasion, and offers the following tips to help moms look good in their jeans this fall:

*Mix and Match - Basic jeans look terrific with bold pieces like a striped shirt or an embroidered blouse, and help break up the patterns.

*Dress Up -- The great thing about jeans is that they can be dressed up or down. For mom's night out on town, add a pair of high heels and a satin, sequin, or velvet top to your jeans and you will have instant glam.

*Dress Down -- For the ultimate in casual comfort, pair your jeans with a soft cotton tee, a microfleece vest or a sweater.

*Accessorize -- Adding a touch of jewelry, a wide large buckled belt,or colorful sash to your jeans will personalize your outfit while creating your own unique version of the hottest looks.

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