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Sears to debut 'That's So Raven' fashion in time for back to school

Aug '05
Raven Symone
Sears Canada Inc announced the exclusive debut of 'That's So Raven' fashions inspired by Disney Channel's hit series 'That's So Raven' and its spunky lead character Raven Baxter, played by internationally recognized kid and tween superstar Raven (a.k.a. Raven Symone).

Designed by Disney Consumer Products with input from Raven, the new tween fashion collection features a fresh mix of denims and novelty tops for girls 7 to 16 years of age.

'That's So Raven' fashions debut at Sears just in time for back to school. A fun, hip and unique apparel line designed especially for tween girls.

"They are very excited to bring this dynamic new fashion collection to their younger customers," said Annie Helegda, Trend Manager, Sears Apparel and Accessories, Sears Canada.

"Much like the fashions featured in the 'That's So Raven' series, the collection is trendy, fun and enables girls to express their individual style. Girls and moms alike will enjoy the new hip apparel line that is both stylish and age appropriate for tweens."

The sassy, smart, and stylish attitude of Raven Baxter is reflected in the collections cool denims, novelty tops, trendy cardigans and blazers. Denim is a fresh mix of stonewashed and dark denim.

Rhinestone and embroidered details are everywhere from side seams and belt loops to embroidered detailing on pockets. Cool novelty tops with graphics play a big role from stud and sequins detailing to words and sentences. Stylish sweaters and blazers come in cool colours and fitted silhouettes.

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