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AOL's Online Fashion Show features Back-to-School looks

09
Aug '05
America Online Inc is going to make an online Back-to-School Fashion Show'05 on inStore.com

From edgy to classic to urban, Online Fashion Show Features the Hottest Back to School Looks from "American Idol" Stylist.

Premier Interactive Video Shopping Experience on inStore.com - See Now, Buy Now" and "Wish List" tools enables quick and easy purchase of featured clothes & accessories

Are Uggs still cool for school? Is metallic still in? As high school students across America plan their outfits for the first day of school, AOL's RED service for teens comes to the rescue with the RED BACK-TO-SCHOOL FASHION SHOW '05 on inStore.com.

This online video fashion show features the hottest back to school looks as predicted by American Idol stylist Miles Siggins and celebrity style maven Kirsten Siggins.

The show's unique interactive video format - the first of its kind on inStore.com - allows teens (and parents) to click on the clothes and accessories featured and get information on price, retailer and availability, as well as purchase the items directly through the "see now, buy now" feature. Teens can also add the featured items to their online "wish list" and email the list to their parents and friends.

"The RED online fashion shows are always one of our most popular features for our more than five million teen users," said Malcolm Bird, Senior Vice President and General Manager, Kids & Teens, America Online. "Teens live online soit makes perfect sense that they would turn to their computer when they need the inside track on the things that matter most, such as back to school fashion."


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