Quiksilver's Roxy introduces SKI Division

10 Aug '05

4 min read

“With Rossignol now part of the Quiksilver family, it was a natural progression to draw upon the expertise of Dynastar to expand the Roxy brand into the women's ski market,” said Steve Tully, Global President, Roxy. “Given the great number of women who snowboard and also ski, combined with the enthusiasts for both sports, this is a terrific way for Roxy to deliver products that women want."

Today, female skiers are the fastest growing segment in the sport and they believe that Roxy and skiing is yet another outdoor lifestyle experience for Roxy females of all ages.”

Developed in the Chamonix, France region, the debut collection of skis, bindings, poles and boots combines the highest quality in technology with Roxy attitude: fun, lively, daring and confident. The collection reflects the spirit of Roxy with vibrant florals and playful polka dots providing a wide range of product to skiers of all proficiencies.

Outdoor company Quiksilver Inc is the world's leading outdoor sports company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.

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