Brazil lingerie salon 2007 to be held in Aug

28 Jun '07

2 min read

For its next edition, held August 5-7 at the Imigrantes Expo Center in São Paulo, the Brazil Lingerie Salon, the sector's main event in South America, confirms the participation of the most important underwear and homewear manufacturers in the country and announces the inclusion of new brands that expand the product mix offered to its more than 10 thousand buyers expected for the event.

“Without a doubt, the Salon is establishing itself as the main reference for storeowners who privilege products that anticipate trends and stimulate the desire to buy."

"In this edition, besides the large opinion former brands, we now have exhibiters with differentiated proposals in relation to design and added value,” informs Ana Flôres, director of New Stage, the company promoting the event.

According to the executive, business is expected to exceed the R$ 180 million from last edition, an amount that results from average sales of three months of exhibiter production.

Once again, with master sponsorship by Amni Rhodia and sponsorship by Lycra, two of the main raw material suppliers for the segment, the 4th edition of the Brazil Lingerie Salon will present launches from the following companies: A Moderna, Affiniti Berlan, ARP, Beautiful Woman, Belles, Bordados Jussara, Brendler (Matize Lingerie), Brupi, Confetti, Conformatec, Darling, Del Rio, Dilady, Elegance, Encajes, Fits Well, Florallys, Fórum Lingerie, Hope, Invista, Jogê, Jomo, L´Essentiel, Laibel, Lenzing, Liebe, Liz, Love Secret, Lupo, Marcyn, Mari M. Lingerie, Mensageiro dos Sonhos, Miss Victoria, Mixte, Mylady, Nu.Luxe, Plié, Portatti, Recco Lingerie, Rhodia, Robia Moda ìntima, Rosset, Salotex, Scala, Silvia Rhöiter, Sonhos de Luar, Trifil, Underforms, UpMan, Vairelli and Verve.

Brazilian Textile and Apparel Industry Association

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