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Apparel maker everGirl declares back-to-school season

18
Aug '05

Back-to-School Season

New York based apparel maker everGirl announced back-to-school season and the anticipation of the first day of a new school year always create a sense of excitement and anxiety. Before the day even begins, every tween girl faces the stressful dilemma of what to wear. While it is essential that they dress in on-trend fashions, many girls also want to stand out and express their own sense of style. This season, girls can show off their own flair for fashion when they wear all the coolest styles from the new everGirl clothing line now available in sizes 7-16 exclusively at all Kohl's stores.

"Tween girls are at the point in their life where they worry about fitting in with their friends but still want to be unique," says Maureen Taxter, Senior Vice President of Nickelodeon & Viacom Consumer Products, which created the everGirl brand. "The everGirl back-to-school clothing line offers girls the choice to play with their distinctive sense of style through a wide range of fashions from a pretty pink flowered t-shirt to funky cowboy couture, to trendy embellished camouflage skirts."

everGirl Back-To-School Line of Fashions
Since the everGirl brand was founded on the belief that tweens should "be heard," girls who want clothing with a very distinctive feel designed the new back-to-school fashion line according to feedback. Tweens were specifically asked about the items they shop for and what they want their clothing to look like via panels and chats on http://www.everGirl.com .

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