Christie Brinkley off CoverGirl for new anti-aging line

20 Aug '05

4 min read

"The Advanced Radiance line is about advanced makeup that delivers beautiful radiance. No one exudes that look quite like Christie," says Anne Martin, Vice President of Global Cosmetics, Procter & Gamble.

"Her fresh, flawless skin and carefree smile, which made her a perfect fit with CoverGirl back in the '70s, epitomizes Advanced Radiance. The Compact Foundation couples the brand's strong face heritage -- which Christie has been a big part of -- with superb skincare technology and powerful Olay ingredients."

The Advanced Radiance line, which will be expanded to include additional face offerings, marks the first time CoverGirl has merged with Olay skincare technology in the development of anti-aging makeup. Advanced Radiance Compact Foundation combines beautiful, radiant coverage with Olay's exclusive VitaNiacin complex, the powerful anti-aging technology.

Designed for women who expect makeup that is as advanced as their skincare, its patented foundation formula goes beyond hiding fine lines and wrinkles to provide younger-looking skin in less than three weeks. Additionally, Advanced Radiance Compact Foundation provides instantly radiant skin and beautiful, flawless coverage.

Advanced Radiance Age-Defying Compact Foundation will be available in 15 shades to complement a wide range of skin tones. It will be on shelves nationwide in September 2005 with a suggested retail price of $9.99. To help support the launch, a national print and TV campaign featuring Christie Brinkley will kick off beginning in September. Additional Advanced Radiance products will be available in the coming months.

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